Market Analyst, Enrollment Management

The Market Analyst for Enrollment Management, conducts market research, data analysis, predictive analytics, and reporting in support of the University's enrollment management goals and strategic priorities. The position is responsible for analyzing student markets, demographic and population trends, industry conditions, competitive dynamics, and enrollment behavior to identify opportunities and inform data-driven decision-making.

The Market Analyst integrates internal and external data sources to evaluate existing and emerging markets, monitor trends affecting higher education and student enrollment, and support the development of predictive models and forecasts related to applications, admissions, yield, and enrollment. The position develops dashboards, data visualizations, reports, and analytical tools that communicate complex information to operational stakeholders and senior leadership.

Working collaboratively with colleagues across Enrollment Management and the University, the Market Analyst translates data and analytical findings into meaningful insights that support student recruitment, admissions, financial aid, enrollment planning, market development, and other strategic initiatives. The position contributes to the development of a comprehensive market intelligence and analytics capability within Enrollment Management. The position also works collaboratively with University Analytics and Institutional Research (UAIR).

Visa sponsorship is not available for this position.

Candidates working anywhere in the U.S. may be considered for a remote assignment. If you are selected for this position and are employed to work remotely from outside of Arizona, your overtime exemption status will depend on the laws of the state where you perform your work. For employees working outside of Arizona, you may be hired as an hourly employee in accordance with state laws. A comparable hourly rate range would be: $31.58 - $41.05.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

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Market Research and Intelligence

• Conduct market research to identify existing and emerging geographic, demographic, and population markets with potential to support enrollment goals.
• Analyze national, regional, state, and local demographic, economic, educational, workforce, and higher education trends.
• Monitor competitive dynamics, including institutional positioning, enrollment trends, academic offerings, tuition and financial aid strategies, and recruitment activity.
• Evaluate market size, student demand, population characteristics, growth trends, and opportunities for recruitment and enrollment growth.

Data Analysis, Segmentation, and Strategic Planning

• Analyze student markets, population segments, academic programs, residency classifications, and enrollment behaviors to identify trends, risks, and opportunities.
• Develop and support student and market segmentation methodologies to inform recruitment and enrollment strategies.
• Conduct quantitative, trend, and scenario analyses to support strategic enrollment planning, forecasting, and decision-making.
• Develop and evaluate prospective student name acquisition strategies, including priority market identification, vendor evaluation, selection criteria, and return on investment.

Reporting, Visualization, and Communication

• Develop and maintain reports, dashboards, and data visualizations communicating market trends, enrollment performance, student behavior, and analytical findings.
• Translate complex data into clear, accessible, and actionable insights for operational teams, managers, directors, and senior leadership.
• Communicate analytical findings, assumptions, limitations, implications, and recommendations to support strategic and operational decisions.

Data Integration, Quality, and Collaboration

• Research, evaluate, and integrate internal and external data sources supporting market intelligence and strategic initiatives.
• Coordinate with third-party partners and external vendors on data requirements, integration, transfers, validation, and quality.
• Develop and maintain documentation of analytical methodologies, data sources, processes, and assumptions to support consistency and reproducibility.
• Collaborate with Enrollment Management colleagues, University Analytics and Institutional Research (UAIR), and other campus partners to support data-informed planning and initiatives.

Knowledge, Skills, and Abilities (KSAs):

• Knowledge of quantitative research methods, statistical analysis, market research techniques, and data interpretation, including the ability to identify trends, patterns, and opportunities from complex datasets.
• Skill in utilizing data analysis, reporting, and visualization tools (such as Excel, SQL, Power BI, Tableau, or comparable platforms) to develop reports, dashboards, and actionable insights.
• Ability to synthesize and communicate complex analytical findings clearly and effectively to multiple audiences, including operational stakeholders and senior leadership.
• Knowledge of demographic, economic, educational, and higher education market trends, with the ability to apply research findings to strategic planning and decision-making.
• Ability to independently manage analytical projects, integrate and validate data from multiple sources, collaborate across functional teams, and maintain accurate documentation of methodologies and processes.

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

• Bachelor's degree or equivalent advanced learning attained through professional level experience required.
• Minimum of 5 years of relevant work experience, or equivalent combination of education and work experience.