* Develop and execute the Zone-wide residential and commercial propane growth strategy. * Identify and pursue opportunities to increase market share, customer density, and geographic expansion. * Lead annual business planning, forecasting, and growth initiatives for the propane business. * Evaluate market trends, customer demand, competitive activity, and emerging growth opportunities. * Lead, coach, and develop dedicated propane sales resources while establishing clear performance expectations and growth objectives. * Drive customer acquisition, retention, contract penetration, and profitable gallon growth across all propane segments. * Implement consistent sales processes, territory plans, and pipeline-management disciplines across the Zone. * Partner with Regional General Managers and Site Managers to support customer onboarding, market development, and commercial execution. * Develop and execute pricing strategies that balance growth, margin performance, and competitive positioning. * Monitor gallons sold, revenue, gross margin, price realization, churn, and customer profitability. * Analyze business performance and provide recommendations to improve commercial results and profitability. * Support budgeting, forecasting, and business-review processes through data-driven analysis and reporting. * Develop propane-specific marketing strategies and customer-acquisition programs for residential and commercial markets. * Partner with Corporate Marketing to implement scalable and measurable campaigns across the Zone. * Lead customer-retention initiatives designed to improve loyalty, contract penetration, and long-term customer value. * Evaluate market feedback, campaign performance, and customer trends to identify opportunities for improvement. * Partner with Regional General Managers to align commercial priorities with regional business objectives and local market conditions. * Collaborate with the Operations Manager - Propane to ensure growth initiatives are aligned with operational capacity, safety, and compliance requirements. * Work closely with Finance, Marketing, Customer Service, Supply Chain, and other functional teams to remove barriers to growth. * Present business performance, strategic recommendations, and growth initiatives to senior leadership. |