Patient Engagement Project Manager

Posting Date

General Purpose of the Job

The Salesforce Marketing Cloud Solution Architect is a critical execution and stabilization role for the Digital Marketing organization during a period of CRM growth, with increasing need for sophistication across CRM email, SMS, and IVR campaigns. This role brings deep, hands-on Salesforce expertise into the heart of the marketing engine, specifically across data, audience architecture, automation, and personalization.

This is not a conceptual architect or deck-building role; it requires a builder-architect who can, execute strategy for a project within scope, design, configure, and troubleshoot complex Salesforce Marketing Cloud solutions in real time, with a strong command of how data and audiences behave in production. The role serves as connective tissue between business unit, patient marketing strategy leaders, physician marketing strategy leaders, data engineering, email development, and QA, ensuring campaigns are scalable, automated, compliant, and resilient. This is a high-trust, high-impact guest teammate role for someone who thrives in complexity, urgency, and ambiguity.

Essential Duties & Responsibilities

Salesforce Architecture and Campaign Enablement

• Design and implement end-to-end Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder.
• Architect scalable campaign frameworks that support high-volume email, lifecycle, and triggered communications.
• Translate business requirements into practical, buildable Salesforce architectures, including journeys, automations, data extensions, and personalization logic.

Data, Audience, and Personalization Expertise

• Own audience architecture and segmentation strategy within Salesforce Marketing Cloud, including Data Extensions and relationships, attribute selection, audience logic, suppression, prioritization, and eligibility rules.
• Partner closely with data and CRM teams to integrate Salesforce core data, CDP/Data 360 inputs, and upstream systems.
• Design and implement advanced personalization strategies, leveraging AMP script, SQL, SSJS, Automation Studio workflows, and MCP-driven or rules-based personalization models.
• Delivery speed and confidence improve despite ongoing team change.

Automation and Scale

• Build and optimize Salesforce automations that reduce manual effort and improve reliability across campaigns.
• Identify opportunities to standardize and templatize journeys, audiences, and data flows to improve speed and consistency.
• Independently resolve problems and show persistence despite setbacks when troubleshooting automation failures, data mismatches, and journey issues quickly and independently.

Quality, Risk, and Partnership

• Act as a technical risk mitigator, identifying architectural weaknesses before they impact live campaigns.
• Partner tightly with Email Developers and QA Engineers to ensure builds are accurate, testable, and launch ready.
• Provide hands-on support during high-risk launches, fixes, and escalations.
• Champions change by providing training, documentation, and knowledge-sharing to help cross-functional partners adopt new Salesforce capabilities and best practices.
• Provide day-to-day direction, coaching and support to teammates on SFMC best practices.

Education and Requirements

Skills and Qualifications

• 5+ years of hands-on Salesforce Marketing Cloud experience in a Solution Architect or senior technical role.
• Deep expertise across Email Studio, Journey Builder, Automation Studio, Audience Builder, and Content Builder.
• Strong command of Salesforce data models, audience segmentation, and personalization mechanics.
• Proven experience with Salesforce automations and complex journeys.
• Hands-on experience with SQL, AMPscript, and SSJS.
• Experience with Data Extensions and relational data design.
• Demonstrated ability to design solutions that work in production, not just on paper.
• Comfortable operating independently in a fast-moving, ambiguous environment.
• Strong execution judgment and bias toward action.
• Experience managing or mentoring junior team members preferred.

How Success Is Measured

• Demonstrates ownership by setting work goals and managing the technical workstream effectively; Salesforce architectures and automations are stable, scalable, and production-ready.
• Audience logic and personalization behave as expected in live campaigns.
• Technical risks are identified early and mitigated before launch.
• Campaign teams trust this role as a go-to Salesforce expert during high-pressure moments.
• Proactively leverages campaign data and system insights to make well-reasoned, actionable recommendations to leadership and stakeholders

Certificates, Licenses, and Registrations

• Salesforce Marketing Cloud certifications highly preferred (e.g., Marketing Cloud Solution Architect, Marketing Cloud Consultant, Marketing Cloud Developer, or Data Cloud Consultant)

Travel and Time Requirements:

• Travel: Up to 10-15%.
• Nights/Weekends: Variable but usually minimal (determined by project needs for go-live or production support outside of core business hours).

What We'll Provide:

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out

• Support for you and your family: Family resources, EAP counseling sessions, access Headspace, backup child and elder care, maternity/paternity leave and more

• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita's online training platform StarLearning.

#LI-KM4

At DaVita, we strive to be a community first and a company second. We want all teammates to experience DaVita as "a place where I belong." Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

This position will be open for a minimum of three days.

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits

Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Beware of Recruitment Fraud

DaVita will never ask for payment or personal financial information at any point in the hiring process, nor will we ever communicate with you using email addresses outside of the DaVita secure network. If you receive a request like this, it is not legitimate. Do not share your information.

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