New

Programmatic Media Specialist

YOH Services LLC
401(k)
United States, New York, NY
Aug 07, 2026
Yoh has an exciting opportunity for a Programmatic Media Specialist to join our global digital media and entertainment client. This role will develop, execute, and optimize programmatic media campaigns designed to drive subscriber acquisition, conversion, and marketing efficiency across display, native, video, audio, and other digital channels. The ideal candidate will have at least two years of directly managing and buying programmatic media, with recent hands-on experience operating platforms such as Google Display & Video 360 and Yahoo DSP. This is an execution-focused role requiring someone who can independently build campaigns, manage budgets and bidding strategies, create audiences, optimize performance, troubleshoot delivery issues, and report on direct-response results. Title: Programmatic Media Specialist Compensation: $35-45/hr, depending on experience Type: 3-Month Contract, with potential for extension Schedule: Onsite in New York City, NY Monday through Thursday; remote Friday Industry: Digital Media / Entertainment / Subscription Services Position Overview The Programmatic Media Specialist will be responsible for trafficking, managing, optimizing, and reporting on paid programmatic media campaigns for a large-scale subscription-based digital platform. This individual will help develop global media strategies focused on subscriber acquisition, conversion, and return on marketing investment. This position requires true hands-on-keyboard experience. Candidates must have personally logged into demand-side platforms and independently executed campaign work. Experience limited to supervising agencies, reviewing reports, or participating in strategy discussions without directly operating the platforms will not meet the requirements of this role. Key Responsibilities Develop and implement programmatic and digital media strategies that drive subscriber acquisition, conversion, and marketing efficiency. Build, launch, manage, and optimize direct-response campaigns across display, native, video, audio, and other programmatic channels. Independently operate DSP platforms such as Google Display & Video 360, Yahoo DSP, The Trade Desk, or Amazon DSP. Configure campaign structures, budgets, bids, pacing, targeting parameters, frequency caps, conversion goals, and flight dates. Select inventory sources, publishers, exchanges, private marketplace deals, and appropriate buying models. Create and test audience strategies, including retargeting pools, first-party audiences, lookalike segments, custom audiences, and prospecting groups. Monitor campaign delivery and performance against subscriber acquisition and conversion KPIs. Make ongoing in-platform optimizations to improve CPA, CAC, ROAS, conversion rate, pacing, reach, frequency, and overall media efficiency. Reallocate budgets across campaigns, audiences, channels, and placements to maximize return on marketing spend. Identify and resolve campaign delivery, tracking, targeting, inventory, pacing, and performance issues. Pull platform reports, analyze results, identify trends, and translate findings into actionable recommendations. Develop and evaluate publisher requests for proposals and use media research tools to create informed media plan recommendations. Explore, negotiate, and manage relationships with DSPs, publishers, supply-side platforms, exchanges, and data partners. Test new platforms, audience segments, inventory sources, creative formats, and optimization strategies. Collaborate with paid media, analytics, marketing, creative, product, and agency partners to align on performance trends and business priorities. Clearly communicate campaign results, risks, opportunities, and recommended next steps to cross-functional stakeholders. Manage multiple campaigns and priorities in a fast-paced environment supporting new products and business initiatives. Basic Qualifications At least two years of paid media, performance marketing, or subscriber acquisition experience. At least two years of directly managing and buying programmatic media campaigns. Recent hands-on-keyboard experience with both Google Display & Video 360 and/or Yahoo DSP is required. Additional hands-on experience with The Trade Desk and Amazon DSP is preferred. Demonstrated experience independently building, launching, managing, and optimizing campaigns within a DSP. Strong understanding of programmatic buying, audience development, targeting, inventory selection, bidding, pacing, frequency management, and campaign optimization. Direct-response campaign experience focused on KPIs such as CPA, CAC, ROAS, conversion rate, subscriptions, leads, or customer acquisition. Experience creating retargeting pools, lookalike audiences, custom segments, and first-party audience strategies. Ability to optimize budgets, bids, targeting, pacing, placements, inventory, and frequency directly within programmatic platforms. Experience troubleshooting delivery, tracking, attribution, pacing, and campaign performance issues. Strong analytical skills and the ability to turn platform data into clear recommendations. Ability to assess new opportunities and make data-driven decisions that produce measurable performance improvements. Excellent communication, organization, and project management skills. Ability to work effectively in a fast-paced, collaborative, and continuously evolving environment. Proactive, positive, and execution-oriented approach to work. Hands-On Platform Experience Qualified candidates should be prepared to clearly explain: Which DSPs they personally operated. How recently they used each platform. Whether they independently executed campaigns or supported another buyer. The monthly or annual media spend they directly managed. The campaign types, buying methods, and media channels they managed. The direct-response KPIs for which they were responsible. The audiences, targeting strategies, and inventory sources they used. The specific in-platform optimizations they made. The measurable performance results produced by those optimizations. General statements such as "worked with DV360" or "supported programmatic campaigns" are not sufficient. Candidates should be able to provide detailed examples of their direct platform ownership, such as: "I personally built and optimized subscriber acquisition campaigns in DV360, managed approximately $500,000 in monthly media spend, created first-party and lookalike audiences, adjusted bids and pacing daily, and reduced CPA by 18%." Preferred Qualifications Experience working in a media agency or in-house performance marketing organization. Experience supporting a subscription-based digital product, streaming platform, consumer technology company, or large-scale media business. Hands-on experience across multiple DSPs. Experience managing significant monthly or annual programmatic media budgets. Familiarity with auction-based buying, private marketplace deals, preferred deals, and programmatic guaranteed inventory. Experience with campaign trafficking, conversion tracking, attribution, brand safety, fraud prevention, and measurement tools. Experience collaborating across programmatic, paid social, paid search, connected television, and other performance media channels. Interest in sports, media, entertainment, or live-event content is a plus but is not required. Estimated Min Rate: $31.61 Estimated Max Rate: $45.16 What's In It for You? We welcome you to be a part of the largest and legendary global staffing companies to meet your career aspirations. Yoh's network of client companies has been employing professionals like you for over 65 years in the U.S., UK and Canada. Join Yoh's extensive talent community that will provide you with access to Yoh's vast network of opportunities and gain access to this exclusive opportunity available to you. Benefit eligibility is in accordance with applicable laws and client requirements. Benefits include: Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week) Health Savings Account (HSA) (for employees working 20+ hours per week) Life & Disability Insurance (for employees working 20+ hours per week) MetLife Voluntary Benefits Employee Assistance Program (EAP) 401K Retirement Savings Plan Direct Deposit & weekly epayroll Referral Bonus Programs Certification and training opportunities Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply. Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Visit https://www.yoh.com/applicants-with-disabilities to contact us if you are an individual with a disability and require accommodation in the application process. For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. By applying and submitting your resume, you authorize Yoh to review and reformat your resume to meet Yoh's hiring clients' preferences. 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