Overview
Salary: $47.37-52.63 Hourly up to $52.63/hr Join a pioneering global retailer dedicated to revolutionizing the customer experience across all channels. This organization champions a culture of diversity, equity, and inclusion, fostering an environment where innovative minds thrive and disrupt the retail and eCommerce landscape. They are seeking like-minded individuals passionate about making a significant impact and contributing to a forward-thinking, values-driven team. In this pivotal role, you will step in as a strategic leader, directly shaping the success of advertising initiatives for our diverse client base. As a Manager, Account Strategy, you will be instrumental in building, executing, and managing cutting-edge advertising solutions that drive measurable conversion and build strong brands. Your expertise will directly influence campaign performance, client satisfaction, and revenue growth, making a tangible difference in the evolving digital advertising ecosystem. Key Responsibilities
- Act as a strong executor and consultative partner, developing strategic plans and executing managed-service and self-service campaigns with expert guidance.
- Collaborate closely with Sales and Account teams to craft strategic, data-driven media proposals that are meticulously aligned with client objectives.
- Lead external advertiser and agency calls, confidently demonstrating expertise in media tactics, audience strategy, and comprehensive campaign stewardship.
- Apply a deep understanding of diverse media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
- Regularly communicate campaign performance metrics, provide insightful analyses, and deliver optimization recommendations to both internal and external stakeholders.
- Ensure seamless campaign launches and deliver high-quality client experiences by adhering to internal SLAs and rigorous QA processes.
- Confidently present strategic upsell recommendations to clients and agencies, leveraging strong executive presence to drive incremental revenue.
- Partner cross-functionally to effectively traffic campaigns across various ad technology platforms.
- Proactively troubleshoot and resolve campaign issues, ensuring optimal performance and continuous client satisfaction.
What You'll Bring
- Bachelor's Degree in Business, Marketing, Communication, or a related field.
- 3+ years of experience managing or consulting on digital media campaigns across display, video, social, search, and programmatic channels.
- A deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and the media math essential for effective optimization.
- Proven client-facing experience, including proactive risk identification and the development of effective solutions.
- Excellent verbal and written communication skills, complemented by strong presentation abilities.
- Robust project management capabilities and the ability to thrive under pressure while managing multiple priorities.
- High comfort level navigating rapidly evolving environments and ambiguous situations with adaptability.
- Strong proficiency with Microsoft Excel, PowerPoint, Word, and Outlook, along with familiarity with Salesforce, JIRA, Tableau, SQL, and Power BI.
Bonus Points
- Master's Degree in Business, Marketing, Communication, or a related field.
- Extensive experience in programmatic advertising, including in-depth knowledge of DSPs, DMPs, and ad exchanges.
- A proven track record of influencing advertiser investments through compelling media strategies.
About Aquent Talent: Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
|