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At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
The Marketing Strategy Manager leads a team responsible for developing and implementing comprehensive marketing strategies that drive customer acquisition, engagement, and retention throughout the customer lifecycle. This role provides strategic direction and people leadership to ensure integrated marketing plans are aligned to business objectives and deliver specific customer behaviors and growth targets. The manager oversees team development, ensures cross-functional alignment with Performance Marketing, Product, and Vertical teams, and guides the strategic planning process that optimizes marketing performance across all channels while maintaining profitability. This position is accountable for building and developing talent, managing team performance, and ensuring successful execution of campaign strategy, offer development, and performance analytics. By fostering a culture of data-driven decision making and strategic excellence, this manager enables their team to continually refine marketing approaches based on market insights and financial outcomes while supporting FNBO's business objectives.
About This Role: People Leadership & Team Development
- Lead, coach, and develop a team of marketing strategists, creating a high-performance culture focused on strategic thinking, collaboration, and measurable results
- Conduct performance management activities including goal setting, ongoing feedback, performance reviews, and career development planning
- Build team capabilities through strategic hiring, onboarding, training, and continuous skill development in marketing strategy, analytics, and customer lifecycle management
- Foster cross-team collaboration and knowledge sharing to drive innovation and best practice adoption
Strategic Direction & Portfolio Leadership
- Define overall marketing strategy vision and roadmap aligned with business objectives and partner needs
- Oversee portfolio of marketing initiatives across customer acquisition, engagement, and retention, ensuring integrated approach and optimal resource allocation
- Guide team in defining desired customer behaviors that drive growth and address key business challenges
- Ensure strategic plans balance short-term performance targets with long-term sustainable growth
Business & Market Intelligence Leadership
- Maintain division-level understanding of business objectives, market dynamics, competitive landscape, and product portfolio
- Champion insights-driven approach by ensuring team leverages customer data, competitive analysis, and market trends
- Stay current on marketing strategy trends, emerging best practices, and industry innovations
- Translate complex business challenges into actionable marketing strategies and clear team direction
Cross-Functional Partnership & Collaboration
- Build and maintain strong partnerships with Performance Marketing, Product, Vertical teams, and senior leadership
- Lead strategic discussions and provide expert guidance to executives on customer acquisition, engagement, and retention strategies
- Navigate complex stakeholder environments and drive alignment across diverse teams around common objectives
- Represent marketing strategy in leadership forums, business planning sessions, and strategic initiatives
Financial Accountability & Performance Management
- Establish KPIs and measurement frameworks to track acquisition, engagement, retention, and profitability metrics
- Drive continuous optimization based on performance data, testing insights, and financial outcomes
- Ensure marketing strategies align with profitability goals and optimize spend efficiency across channels
Operational Excellence & Process Leadership
- Establish team workflows, governance structures, and quality standards for marketing strategy development
- Ensure marketing product hierarchy alignment and campaign coordination across systems
- Drive efficiency through process improvement, standardization, and scalable practices
- Manage team capacity planning and prioritization in fast-paced environment with competing demands and multiple stakeholders
Offer Strategy & Campaign Excellence
- Provide strategic oversight for offer development, promotional constructs, and campaign strategy
- Guide team's approach to acquisition funnel optimization and conversion efficiency improvement
- Foster culture of testing, learning, and continuous improvement to enhance marketing effectiveness
- Ensure creative execution through Performance Marketing partnership delivers on strategic intent
Key Skills:
- People Leadership - Proven ability to build, develop, and inspire high-performing marketing teams; strong coaching and mentoring capabilities that accelerate individual and team growth
- Strategic Marketing Expertise - Expert understanding of integrated marketing strategy development, customer journey optimization, and building plans that drive specific behaviors aligned with business objectives
- Executive Communication & Influence - Exceptional ability to communicate complex strategies clearly to senior leaders, build consensus across diverse stakeholders, and influence cross-functional teams without direct authority
- Financial & Analytical Acumen - Strong business sense with experience managing marketing P&Ls, optimizing ROI, and making data-driven investment decisions across portfolio of programs
- Cross-Functional Leadership - Skilled at orchestrating collaboration across Performance Marketing, Product, and Vertical teams to deliver cohesive marketing initiatives and optimize acquisition funnels
- Business & Market Intelligence - Deep ability to synthesize complex business goals, customer insights, competitive dynamics, and product knowledge into actionable marketing strategies
- Change Management & Agility - Experienced at driving organizational change, navigating ambiguity, and helping teams adapt quickly in dynamic, fast-paced environments
The Ideal Candidate for This Role: Minimum Qualifications: Required:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 10+ years of progressive experience in marketing with focus on strategy development, customer acquisition, or lifecycle marketing
- 5+ years of people management experience, including leading and developing marketing teams
- Demonstrated success in driving business strategy through analytics, data-driven insights, and defined outcomes
- Proven experience partnering with and advising executives and senior leaders on marketing strategy, customer acquisition, and retention
- Strong track record of managing complex, cross-functional initiatives and delivering results in fast-paced environments
- Ability to balance strategic vision with operational execution across multiple priorities and stakeholders
- Up to 20% travel
Desired:
- Master's degree in Marketing, Business, or related field
- Experience working in financial services, credit card, or related industries
- Background in performance marketing, digital marketing, or marketing technology platforms
- Experience with marketing analytics tools, CRM systems, and data visualization platforms
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation:
Compensation range (base pay): $124,231.00-$211,194.00
This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment:
It is anticipated that the incumbent in this role will work onsite at the posted location. Our onsite environment fosters innovation, mentorship, and a vibrant culture where ideas flow freely and relationships flourish. As part of our team, you'll experience the energy of our collaborative spaces designed to support your professional growth while working alongside talented colleagues who inspire excellence daily. Please note that work location is subject to change based on business needs.
Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/. For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20260794
Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
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First National Bank of Omaha
vision insurance, tuition assistance, 401(k)
May 08, 2026