Marketing Specialist (General) 1

Job Title: Marketing Specialist

Duration: 12 Months contract

Location: Austin, TX 78735

JOB SUMMARY

The Global OEM Marketing team is responsible for defining the strategy, priorities and marketing programs that support co-marketing efforts with OEM partners. The team works with stakeholders internally and externally, aligning business priorities and building co-marketing strategy, elevating awareness, consideration, and demand of Client PCs powered by . This role will be responsible for supporting -led marketing plans, sales enablement, pre-launch, launch and post launch readiness and key partner marketing deliverables with .

THE PERSON:

The candidate will need to be prepared to jump in, take the lead and learn quickly, build relationships with Alliance, Operations and Marketing teams and seek to understand the business, technology, and processes. . Clear communication is a quality and building trust with and internal stakeholders is your approach. You deliver what you commit to and are strong in managing multiple projects at the same time. You like to solve problems, be accountable, and have a continuous improvement mindset. You thrive on being highly organized, responsible, and self-motivated to meet challenging timelines

KEY RESPONSIBILITIES:

• Own the day-to-day engagement with Alliance and cross functional teams on marketing plans, operations and activations.

o Collaborate and maintain annual marketing investment plan between and .

o Manage and track OEM budgets, ensuring funding guidelines stipulated under the contract and terms are executed accordingly.

o Create, update and track funding via spend analysis.

o Work effectively with alliances for process optimizations, troubleshooting, and updates.

• Define, develop and maintain processes for reviewing marketing plans alongside leads for Commercial and Consumer, tracking the plans in alignment to segment priorities, funding guidelines and compliance.

o Marketing Programs - Be a subject matter expert providing marketing and solutions support for both internal and external marketing programs. Maintain a dashboard of activities and manage marketing funds.

o Competitive Landscape - build and maintain competitive marketing landscape overview for use in aligning Marketing plan and investment focus.

o Awareness - while developing programs, marketing, and content, continually focus on awareness of the brand while driving customer acquisitions.

o Drive disciplined tracking of regional execution with KPIs tied to measurable marketing-funded outcomes

o Maintain quarterly Hero Programs initiative, including nominations, tracking, KPI reporting and rollout to internal and external stakeholders.

• Setup, negotiation and implementation of program operation processes in alignment with 's Operation Process Work with internal teams across OEM Marketing, Legal, Finance, Marketing Ops, Sales to drive over-all marketing partner efficiency
• Put together all led sales enablement and marketing assets for both Commercial and Consumer for internal roll out and amplification

o Tracking and reporting on led assets with Stakeholders.

o Partner with sales teams to determine specific pain points and needs which can then be addressed with and

• Timeline Management: Define, create and maintain project timelines ensuring all tasks are completed on schedule

o Develop comprehensive global calendar capturing key events, product launches, and major milestones to enable alignment and proactive planning across all stakeholders.

• Communication: Provide regular updates to stakeholders and management, addressing their concerns, and managing expectations
• Risk Assessment: Identify potential risks and develop mitigation plans to address issues as they arise
• Create strong links and relationships between across cross functional teams

ACADEMIC CREDENTIALS:

• Bachelor's Degree in Business or Marketing preferred

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals.To learn more, please visit https://dexian.com/.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.