Lead Marketing Analyst, Marketing

National Grid is hiring a Lead Marketing Analyst in in our Marketing department in Waltham, NE.

Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.

To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.

Join our Marketing and Customer Comms team to help customers improve the energy efficiency of their homes and manage their energy costs. National Grid is looking for a seasoned marketing and communications professional who is passionate about the opportunity to help promote our energy-saving solutions to residential and business customers in Massachusetts. The Marketer will lead end-to-end marketing strategy and execution for key energy efficiency initiatives - launching integrated campaigns, assessing performance, and collaborating with internal and external stakeholders - to deliver on business goals and improve the customer experience.

* Develop and execute insight-driven, omni-channel marketing strategies that measurably increase awareness, engagement, and participation in energy efficiency programs

* Gather and analyze campaign analytics and performance metrics to improve future campaigns.

* Use customer insights, segmentation and data to inform marketing plans and targeting

* Collaborate with internal business and communications stakeholders to ensure alignment on business goals and support of National Grid's communications strategy.

* Work with partner creative agencies or in-house design teams to execute on campaign vision and goals

* Coordinate creative services requests for internal collateral development and direct mailings.

* Attend and represent marketing at recurring meetings with cross-functional partners.

* Proactively research, monitor and analyze key marketing trends and best practices in order to influence marketing efforts and identify new ways to engage customers

* Has a great ability to balance workload and multiple projects / initiatives at one time

* Own and manage large, multi-channel marketing budgets, ensuring effective allocation of spend and timeliness of invoice payments

* Challenge existing ways of working and continuously seek ways to do things better in order to drive an enhanced customer experience and greater efficiencies.

* Bachelor's degree level qualification, preferably in Marketing/Communications, and/or a professional qualification in Marketing/Communications and at least 7 years of experience working in brand, marketing and communications.

* Experience leading the development, execution and management of marketing campaigns

* Experience managing agencies and large-scale marketing budgets

* Extensive experience working cross-functionally and across external vendors/agencies

* Energy, utilities, or regulated industry experience is a plus

* Proficient in relevant software e.g. Microsoft Office products (Excel, Word, PowerPoint).