Marketing & Campaign Specialist

The Marketing & Digital Strategistis responsible forassistingwithdevelopingourgo-to-market strategy,product commercializationandcampaignplans,and integrated marketingprogramsthat drive product awareness and engagement across our reseller and end-user audiences. This roleis ablend ofstrategic planning and hands-on execution, workingcross functionallytobringmarketing initiatives and products to market.

• Supportthe go-to-market strategy for new product launches,keyinitiativesand vertical marketing priorities

• Help define product positioning,messaging, andvalue propositionsin alignment with the Product teamto ensure clarity and differentiation in market

• Planand executeintegrated campaigns including project setup, timelinemanagementandcreative briefstoensuresmooth execution across the team

• Track and manage execution, ensuring all deliverables are completed on time and aligned to theobjectives, targetaudienceand key messages

• Assistwith developingsales enablement tools and campaign assets (presentations, one-pagers, toolkits) tosupport reseller engagement andencouragepipeline growth

• Maintain a campaign calendar and marketing roadmap to ensure visibility, alignment, and prioritization across all initiatives

• Measure campaign performance in partnership withtheeCommerceteamandcustomer feedback with theSales teamto refine messaging and content

• Supporttradeshow and event marketingand lead executioninpartnership withSalesto drive engagement and lead generation

• Partner closely with the Marketing & Digital Strategist to align campaign strategy with digital channel execution, ensuring consistency across touchpoints

Skills and Abilities Required:

• Productmarketingexperience

• Proven ability to adapt andoptimizemessaging, byindustry, channel, and end user to maximize engagement and conversion

• Data-driven mindset with the ability to measure performance andoptimizeresults

• Greatcollaborator andcommunicator withstrong writtenandverbal communication skills

• Ability to manage workload and prioritize multiple projects independently

• Strong communication,multitaskingand attention to detail

• Project management experience

Education and Experience Required:

• Bachelor's degree

• 2-4years of experience in Marketing

Computer equipment and level of software requirements:

• Expertisewith Microsoft Office

• Smartsheetor similar project management software experience preferred

Training Requirements:

• None

Physical Demands:

• None

Physical Protective Equipment:

• None

Work Environment:

• Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities.