International Business Development & Market Expansion * Execute a comprehensive international player development strategy designed to attract, cultivate, and retain ultra-high-net-worth players from key global source markets * Identify, prospect, and build direct relationships with premium international players, VIP travel agents, luxury concierge networks, and feeder market partners * Lead targeted international market visits, overseas player events, and global gaming conventions (G2E Asia, NIGA, etc.) to generate new VIP pipelines and strengthen existing partnerships * Develop and manage relationships with international representatives, agents, and sub-agents operating in key feeder markets, ensuring alignment with all legal, regulatory, and compliance requirements * Continuously research and monitor emerging international gaming markets, geopolitical trends, currency dynamics, and competitor activity to proactively adjust strategy and maintain a competitive edge VIP Program * Architect and oversee Bally's International VIP Program, including personalized service protocols, and culturally tailored experiences that meet and exceed the expectations of an international clientele * Build and manage a robust top-of-funnel pipeline of new international high-value players through strategic networking, social cultivation, community engagement, and digital channel outreach * Oversee all international player lifecycle management, including new member onboarding, loyalty program engagement, personalized reinvestment strategies, and lapsed player reactivation * Design and implement culturally sensitive, market-specific player reinvestment programs, complimentary frameworks, and promotional offers that resonate with international audiences Team Leadership & Development * Recruit, hire, train, mentor, and develop a high-performing team of International Executive Hosts and Casino Hosts with diverse language capabilities and cultural competencies aligned to Bally's target international markets * Establish clear individual and team performance goals, KPIs, and accountability structures that drive measurable revenue results and exceptional guest satisfaction outcomes * Provide ongoing coaching, professional development, and performance feedback to all team members; implement corrective action plans as needed * Foster a team culture rooted in luxury service excellence, cultural sensitivity, discretion, and an unwavering commitment to the guest experience Cross-Functional Collaboration & Internal Partnerships * Serve as the primary internal advocate and subject matter expert for international player needs, collaborating closely with Marketing, Food & Beverage, Hotel, Gaming Operations, Finance, and Cage to deliver seamless, fully integrated international VIP experiences * Partner with Marketing to develop internationally targeted campaigns, digital outreach programs, culturally relevant promotions, and premium event initiatives across key global source markets * Work in close coordination with the Hotel and VIP Services teams to ensure all aspects of the international guest journey - from pre-arrival communication to post-visit follow-up - reflect the highest standards of luxury hospitality * Collaborate with the Finance and Cage teams to establish appropriate credit, front money, and marker programs that align with international player preferences and comply with all applicable regulations Events, Entertainment & Cultural Engagement * Execute world-class international VIP events, both on-property and in key feeder markets, including premium gaming tournaments, cultural celebration events (Lunar New Year, Mid-Autumn Festival, Diwali, etc.), international visits, and exclusive VVIP experiences * Serve as Bally's Chicago's ambassador and cultural liaison within international communities throughout the greater Chicago metropolitan area, building brand awareness and trust within key populations * Cultivate a visible presence at international cultural and community events, luxury lifestyle gatherings, and high-net-worth social networks that provide access to prospective international players Performance Analytics & Reporting * Maintain reporting framework to track international player development KPIs, including new player acquisition, theoretical and actual revenue, reinvestment ratios, trip frequency, and market share metrics * Deliver high-level, data-driven performance reporting and strategic recommendations to the senior leadership on a regular basis * Utilize player database analytics, CRM tools, and market intelligence to make informed, proactive decisions that maximize revenue and optimize the international player portfolio * Maintain a comprehensive competitive intelligence program, monitoring competitor international VIP offerings across regional, national, and global markets and leveraging insights to maintain and grow Bally's international wallet share Compliance & Regulatory Responsibilities * Ensure all international player development activities are conducted in strict compliance with Illinois Gaming Board (IGB) regulations, federal anti-money laundering (AML) laws, Bank Secrecy Act (BSA) requirements, OFAC guidelines, and all applicable international gaming regulations * Champion responsible gaming principles within the international player development program, ensuring culturally appropriate responsible gaming resources are available and communicated effectively across all international markets * Perform duties and responsibilities associated with the Illinois Gaming Board Statewide Voluntary Self-Exclusion Program * Establish, implement, and enforce departmental policies, procedures, and service standards in alignment with regulatory requirements, company initiatives, and organizational goals
|