Sales Enablement Specialist Job

Primary location:Lancaster,Pennsylvania
Relocation offered:No
Employment status:Full-Time
Travel:<10%
Non-compete:No

The estimated base salary range for this role is $65,000 to $80,000 er year.
Individual pay is based upon location, skills and expertise, experience and other relevant factors

What does it mean to work at Armstrong?

It means being immersed in a supportive culture that recognizes you as a key player in Armstrong's future. We are a large company with a local feel, where you will get to know and collaborate with leadership and your colleagues across the company.

By joining us, you'll have the opportunity to make the most of your potential. Alongside a competitive remuneration package, you will receive:

• A benefits package including: medical, dental, prescription drug, life insurance, 401k match, long-term disability coverage, vacation and sick time, product discount programs and many more.
  
• Personal development to grow your career with us based on your strengths and interests.
  
• A casual work environment where we have a recognition program for our team, and service awards. You will also be able to make the most of our fitness center and lunchtime cafe.
  
• A working culture that balances individual achievement with teamwork and collaboration. We draw on each other's strengths and allow for different work styles to build engagement and satisfaction to deliver results.
  

As aSales Enablement Specialist, you play a pivotal role in empowering the AWI Sales Team through strategic content management, training, and program development. You will lead initiatives that drive education, engagement, and sales growth by collaborating with internal stakeholders, subject matter experts (SMEs), and external partners. Your work supports company-wide objectives and reinforces AWI's customer-centric values. Key responsibilities include managing the Continuing Education Unit (CEU) program, optimizing sales tools like Showpad, and supporting marketing and product launch activities.

What's in it for you!

What you'll be doing:

• Maintain and update content on Showpad to ensure accuracy, relevance, and ease of use
• Design and build Showpad pages and templates that support sales initiatives, product launches, marketing campaigns, and customer engagement strategies.
• Develop and deliver scalable Showpad training sessions and materials to support onboarding, ongoing education, and enablement for sales teams and channel partners.
• Coordinate CEU-related updates across platforms to ensure consistency and compliance.
• Oversee CEU program operations, including submissions to AIA, IDCEC, and USGBC.
• Manage vendor relationships (e.g., CEU Events, Architectural Record) and ensure timely payments and contract renewals.
• Collaborate with SMEs to design and maintain high-impact CEU courses aligned with AWI's business goals.
• Support external CEU content creation and scheduling for programs like AIA Live and Arch Record Academies.
• Prepare and analyze performance reports for CEU and Showpad content, identifying trends and opportunities to optimize campaign strategies and engagement.
• Assist with product launches, sales rep requests, and channel customer initiatives.
• Provide strategic input on content and tools that enhance sales engagement.

What will make you successful:

• Proven experience with developing positive relationships with cross-functional teams to gather information and influence decision-making
• Proactive planning and prioritization of tasks
• Ability to resolve issues and developing efficient processes
• Proficiency in Microsoft Office, including Excel, Word, Teams and PowerPoint
• Proficiency in Adobe Experience Cloud, including Photoshop, InDesign and Acrobat
• Familiarity with Salesforce, Showpad and other sales enablement platforms.
• Knowledge of CEU accreditation processes and continuing education trends
• Strong presentation and communications skills, both written and verbal

Qualifications

• Bachelor's degree in Marketing or related field

• Sales experience in the building products industry

  Demonstrated knowledge of product/solutions, commercial markets and customers, including architects, contractors, distributors, and owners

Why should you join Armstrong World Industries?

Armstrong World Industries (AWI) is anAmericas leader in the design and manufacture of innovative interior and exterior architectural applications including ceilings, specialty walls and exterior metal solutions. With approximately $1.4 billion in revenue, AWI has about 3,700 employees and a manufacturing network of 21 facilities in North America.

At home, at work, in healthcare facilities, classrooms, stores, or restaurants, we offer interior solutions that help to enhance comfort, save time, improve building efficiency and overall performance, and create beautiful spaces.

For more than 160 years, we have built our business on trust and integrity. It set us apart then, and it sets us apart now, along with our ability to collaborate with and innovate for the people we're here to serve - our customers, our shareholders, our communities and our employees.

We are committed to developing new and sustainable architectural solutions, with design and performance possibilities that make a positive difference in spaces where we live, work, learn, heal and play. It's an exciting, rewarding business to be in, and we're committed to continue to grow and prosper for the benefit of all of our stakeholders. We hope you join us.

Our Sustainability Ambition

"Bringing our Purpose to Life" - lead a transformation in the design and building of spaces fit for today and tomorrow.
We are committed to:

• Engaging a diverse, purpose-driven workforce;
• Transforming buildings from structures that shelter into structures that serve and preserve the health and well-being of people and planet;
• Pursuing sustainable, innovative solutions for spaces where we live, work, learn heal and play;
• Being a catalyst for change with all of our stakeholders; and
• Making a positive difference in the environments and communities we impact.

About the location (Lancaster PA)

Lancaster, PA. A great central location in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC, and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, great shopping, entertainment venues and restaurants.

Armstrong is committed to engaging a diverse, purpose-driven workforce. As part of our dedication to diversity, AWI is committed to Equal Employment Opportunity and all qualified applicants receive consideration for employment without regard for race, sex, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at by email at AWI talent acquisitionand let us know the nature of your request and your contact information. Requests for accommodation will be evaluated on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Come and build your future with us and apply today!

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