Digital Fundraising Specialist

Digital Fundraising Specialist, Development and Communications

Location:
District of Columbia
United States

Digital Fundraising Specialist

POSITION TYPE: Employee: Full Time, US

POSITION TITLE: Digital Fundraising Specialist

DIVISION: Development & Communications

REPORTS TO: Associate Director, Digital Fundraising

Project HOPE is an international NGO of more than 900 engaged employees and hundreds of volunteers who work in more than 25 countries, responding to the world's most pressing global health challenges. Throughout our 65-year legacy, Project HOPE has treated millions of patients and provided more than $3 billion worth of medicines to local health care organizations around the world. We have helped build hundreds of health programs from the ground up and responded to humanitarian crises worldwide.

Code of Conduct

It is our shared responsibility and obligation to treat each other with respect, take affirmative steps to prevent matters involving Sexual Exploitation & Abuse and Trafficking in Persons, and to disclose all potential and actual violations of our Code of Conduct, which may include Conflicts of Interest, Fraud, Corruption, Discrimination or Harassment. Together we can reinforce a culture of respect, integrity, accountability, and transparency.

POSITION SUMMARY: The Digital Fundraising Specialist executes Project HOPE's integrated digital strategy across email, SMS, digital advertising (SEM, paid social, display), and emerging digital channels, and supports the overall operations of the digital fundraising program and team. Reporting to the Associate Director of Digital Fundraising, this role will help grow the digital constituent base through acquisition and lead generation, optimization of digital donor journeys, and engaging audiences effectively, helping build long-lasting relationships with the organization.

PRINCIPAL RESPONSIBILITIES:

• Work with the Associate Director, Digital Fundraising, digital team, and agencies to meet digital revenue goals through the development, testing, execution, and analysis of multi-channel digital fundraising campaigns with a specific focus on donor acquisition through paid ads, SMS text acquisition and retention, and emerging digital fundraising channels.
• Execute the testing and optimization of fundraising content, donation page optimization, audience targeting, and user experiences across digital channels to continually improve the digital donor experience and meet key performance metrics.
• Responsible for content acquisition and development for digital fundraising and engagement campaigns, including messaging, offers, video, shareables, donation pages, and more with internal team and external partners.
• Manage the approval process across email, ads and SMS, including strategies, creative, production, Q&A, coding and invoices; compile and provide feedback to team members, writers, agencies and vendors.
• Execute digital emergency fundraising strategy and communication with external agencies and internal teams.
• Support strategies to increase online sustainer and mid-level program growth, engagement, retention, and recapture, with close support and integration across channels.
• Responsible for distributing Project HOPE content and programmatic updates to online/offline mass market agencies and the full mass market fundraising team.
• Collaborate with key cross-functional teams to ensure campaign alignment and integration, including but not limited to other fundraising channels, communication plans, major giving, brand marketing, workplace giving/cause marketing campaigns, and advocacy engagement.
• Stay abreast of trends and upcoming opportunities within digital marketing and fundraising.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

• BA/S in Marketing, Communications, or relevant field, or equivalent work experience.
• 2-4 years of experience in direct response fundraising and/or digital fundraising and marketing.
• Comfortable supporting the launch of rapid response digital campaigns, especially during global disasters, at any time of day.
• Ability to analyze data and make strategic decisions based on trends.
• Proven ability to prioritize, work independently in partnership with teams, manage time effectively, and follow through on tasks/responsibilities.
• Experience with professional communications/interactions; Ability to build relationships remotely.
• A high attention to detail and organization, with proven success in management of competing priorities and deadlines.
• Strong communication skills, written and oral, as well as proofreading.

PREFERRED QUALIFICATIONS

• Experience with international relief or global health sectors
• Experience with email best practices

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands:

• While performing the duties of this job, the employee must be mobile in an office environment and able to use standard office equipment.
• Must be able to communicate in verbal and written form and must be able to travel internationally.
• Project HOPE employees may be required to travel or work in countries where working conditions are classified as "hardship."

Work environment:

• Typical office environment with exposure to a minimal noise level.
• Emergency deployments may be in resource-deprived environments with austere living conditions.
• Travel for extended periods may be by air and/or other modes of transportation.
• While international travel is not a regular part of every job, programmatic needs may require it intermittently.
• Project HOPE employees may be required to travel or work in countries where working conditions are classified as "hardship."
  
  

The starting salary for this role is $65,000 annually. Compensation for the role is dependent on several factors, including a candidate's qualifications, skills, and experience. Project HOPE offers comprehensive benefits as part of the total compensation package, including health, dental, vision, and life insurance, 403(b), paid leave, and much more. For more information about our benefits, please visit our benefits page.

Due to the substantial number of inquiries, we receive, only candidates who have met the required experience & qualifications for this position will be considered. No phone calls please.

However, since we are active around the world in the field of public health, we may wish to retain your CV in our database for other/future opportunities, unless you direct us otherwise.

Thank you very much for your interest in Project HOPE!