Marketing Manager (III)

Join a leading global company that is at the forefront of innovation, shaping the future of technology and user experience. Through our partnership with Aquent, we are seeking a visionary marketing leader to drive the success of our cutting-edge products and features.

Are you a strategic marketing powerhouse ready to make a significant impact? We're looking for an exceptional individual to step into a pivotal role where you will not just execute, but *define* the market trajectory for our groundbreaking offerings. This is your chance to be the voice of our products, translating complex innovations into compelling narratives that resonate with millions. You will directly influence product development, ignite user engagement, and accelerate market growth, leaving an indelible mark on our portfolio and the industry at large.

In this dynamic role, you will be the architect of our product marketing strategy, guiding both internal teams and external audiences on market opportunities and critical insights. You will spearhead the launch and expansion of our product features and services, leading complex, end-to-end marketing programs that drive education, engagement, and widespread adoption. Your expertise will be instrumental in shaping our brand's voice, validating market potential, and ensuring the user's perspective is at the heart of everything we do.

**Key Responsibilities & Impact:**

* Act as a lead expert, providing crucial input on product and feature development, market analysis, and industry trends.

* Drive strategic planning meetings to craft comprehensive marketing plans for regional or functional teams, prioritizing goals and defining precise positioning for target audiences.

* Develop and roll out strategic frameworks for product marketing content across all communication channels.

* Validate market size and opportunity, including active users, revenue potential, growth projections, and profitability, collaborating with teams to build compelling rationales and visions.

* Generate profound user insights to empower cross-functional teams, ensuring the "user voice" is deeply integrated into product development and marketing strategies.

* Shape compelling value propositions and messaging strategies, adeptly adapting the product's voice to various communication needs and frameworks.

* Lead and manage medium-to-large-scale marketing campaigns and programs, rigorously evaluating performance against key objectives and optimizing channels for maximum engagement.

* Independently identify and manage user research needs, collaborating with both internal and external partners to gather critical data.

This role offers significant opportunities for leadership in strategic decision-making and innovation in marketing approaches. You will collaborate extensively with product, engineering, and sales teams, driving cross-functional alignment and ensuring a cohesive market presence. Your contributions will directly fuel product adoption, expand our market footprint, and solidify our brand's reputation as a leader in innovation.

**Must-Have Qualifications:**

* **Strategic Marketing Expertise:** Proven experience in product positioning and brand management.

* **Analytical Acumen:** Strong ability to perform data analysis and synthesis to inform marketing decisions.

* **Consumer Understanding:** Deep knowledge of consumer behavior and market dynamics.

* **Leadership & Influence:** Demonstrated situational leadership skills, capable of guiding teams and influencing stakeholders.

* **Campaign Mastery:** Extensive experience in campaign management and developing effective marketing briefs.

* **Relationship Management:** Exceptional client and partner management and advising capabilities.

* **Industry Insight & Communication:** Strong industry knowledge coupled with compelling storytelling abilities.

* **Market Launch Prowess:** Expertise in Go-to-market (GTM) activities and product launches.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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