Director- Digital Strategy

News 12 is seeking a digital newsroom leader to drive strategy, standards, and execution across our hyper-local news platforms. This role leads digital as the primary destination for audiences, overseeing mobile, you tube, short-form video, social, newsletters and owned platforms while shaping how newsrooms operate every day. The ideal candidate brings strong editorial judgment, hands-on leadership, and a track record of growing audiences, evolving newsroom practices, and delivering results at scale across multiple teams and locations.

• Lead the overall digital strategy for News 12, with digital platforms serving as the primary destination for audiences and the foundation for daily editorial decision-making.
• Oversee the strategy, development, execution, and optimization of all owned digital platforms, including websites, mobile apps, newsletters, short-form and long-form video, push notifications, newsletters, youtube and organic and paid social media.
• Establish and enforce mobile-first and short-form video-first standards across digital operations to drive audience growth, engagement, and discovery.
• Provide leadership across multiple newsrooms by setting clear digital workflows, standards, and performance expectations, not just managing output.
• Partner closely with editorial leaders to integrate digital priorities into newsroom planning, breaking-news coverage, and daily execution.
• Lead, manage, and mentor digital teams and power desk producers across platforms, ensuring consistent quality, speed, and audience focus.
• Develop and drive ongoing training programs and workshops that evolve newsroom practices over time as platforms, audience behavior, and tools change.
• Set annual digital goals, benchmarks, and KPIs; regularly track performance and clearly communicate results to senior leadership and cross-functional partners.
• Collaborate with analytics teams to use audience data and insights to continuously optimize content strategies, distribution, and platform performance.
• Work cross-functionally with product, marketing, analytics, and development teams to guide the evolution of best-in-class websites, apps, and digital brand extensions.
• Provide strategic guidance and insights for owned and paid digital marketing campaigns, including benchmarking, optimization, and performance analysis.
• Monitor competitor activity and industry trends to ensure News 12 remains best-in-class in digital news.
• Identify opportunities to improve efficiency and speed across digital operations, including the thoughtful use of modern publishing, analytics, and AI-assisted tools, while maintaining strong editorial oversight.
• Develop and oversee social media strategies, goals, and benchmarks for News 12 talent; partner with talent to grow personal and network brands in support of audience growth and tune-in.
• Optimize and expand monetization strategies across digital platforms and lead new digital business development opportunities to support annual digital revenue goals of $15MM+.
• Role is based across News 12 newsrooms in Bethpage, NY; Edison, NJ; Bronx/Brooklyn, NY; Norwalk, CT; and Long Island City, NY.

#LI-GW1

• Bachelor's degree in digital media, communications, journalism, marketing, or a related field
• 10+ years of experience in digital strategy, operations, and audience growth, including significant leadership experience within a news organization
• Strong news editorial judgment with excellent storytelling and writing skills
• Deep experience with mobile-first publishing, short-form video, social platforms, and audience engagement strategies
• Proven ability to lead teams, set standards, and manage digital workflows across multiple newsrooms or locations
• Experience working across digital, you tube, and linear news platforms
• Demonstrated success monetizing digital platforms and aligning audience strategy with revenue growth
• Experience partnering with product, analytics, marketing, and development teams on digital initiatives.
• Strong analytical skills with the ability to use data to inform strategy and decision-making
• Excellent communication, organizational, and stakeholder-management skills
• Ability to lead teams through change in a fast-paced, evolving newsroom environment
  Experience improving newsroom efficiency and workflows through modern tools and processes while maintaining editorial integrity