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Vice President, Product Development

Blue Shield of CA
United States, California, Los Angeles
6300 Canoga Avenue (Show on map)
Feb 06, 2026

The Vice President, Product Development will report to the Vice President, Customer and Product Strategy. The Vice President, Product Development is a senior executive responsible for defining, designing, and delivering the health plan's next generation of products, capabilities, and services across all markets. This role leads innovation and product modernization to ensure offerings remain competitive, compliant, operationally sound, and financially sustainable.

The VP oversees a broad portfolio that includes product and solution design, benefit configuration and intent, program management, solution architecture, user experience, and vendor/partner management. This leader works cross-functionally with Markets, Actuarial, Network/Provider Strategy, Clinical, Finance, Digital/Technology, and Compliance to ensure products meet member needs while supporting enterprise strategy.

Your Knowledge and Experience

  • 15+ years of prior relevant experience, including 8 years of management experience with a minimum of 5 years in health plan product (or related) experience. Some high tech experience preferred.

  • Deep understanding of health plan operations, regulatory requirements (CMS, DMHC/DOI, DHCS), and core admin platforms (e.g., Facets).

  • Demonstrated success in leading product innovation and complex cross-functional delivery.

  • Experience managing large, multidisciplinary teams and multimillion-dollar portfolios.

  • Strong strategic thinking, system-level problem solving, and executive communication skills. Success Measures (Examples)

  • On-time and error-free implementation of annual and off-cycle product updates.

  • Launch of new capabilities and services that drive membership growth, retention, and improved STARS/QRS/HEDIS outcomes.

  • Reduced operational defects and improved benefit accuracy and claims auto-adjudication rates.

  • Increased speed-to-market for new offerings.

MBA required.

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