Marketing/Communications Coordinator

ESSENTIAL JOB DUTIES:

1. Supports the development and execution of SEO strategies for PNAS and PNAS Nexus by using tools such as SEMrush to monitor keyword performance, assess site health, and identify content gaps and optimization opportunities across PNAS.org and related digital properties. Develops SEO-informed content briefs and recommendations that incorporate both content and visual considerations to improve discoverability, usability, and engagement across organic and paid environments, and works with the Content Marketing Manager to prioritize updates and refinements.

2. Assists in the creation, execution, and optimization of organic and paid digital advertising and promotional efforts across platforms such as PNAS.org, Google, and Bing. Develops digital ad copy and visual assets using tools such as Canva or in collaboration with designers, applying strategic thinking to layout, messaging, and tone. Conducts A/B testing of creative elements such as headlines, imagery, calls to action, and audience targeting across organic and paid placements, and evaluates results to recommend design and messaging adjustments that improve effectiveness.

3. Implements and manages UTM tracking and supports analytics reporting related to SEO, organic and paid media, and other digital initiatives. Analyzes performance across both creative and technical dimensions, including results from A/B tests, identifying trends in engagement and conversion. Prepares summaries and recommendations that integrate performance insights with observations about creative execution, and works closely with the Content Marketing Manager to translate findings into actionable next steps.

4. Collaborates with internal teams, including Editorial, Digital Products and Platforms, and design partners, to align organic and paid digital marketing efforts with journal priorities, brand standards, and product updates. Supports coordination across teams to ensure digital assets are produced accurately, implemented consistently, and refined based on performance feedback.

5. Stays informed on best practices and emerging trends related to digital marketing, SEO, analytics, organic and paid media, and digital design. Contributes to ongoing improvements in workflows, tools, and processes, applying learnings from A/B testing, creative experimentation, and performance analysis to support continuous optimization and increased impact of digital marketing efforts.

6. Utilizes Google Analytics and related reporting tools to monitor website traffic, user behavior, and engagement across PNAS.org and related digital properties. Analyzes metrics such as acquisition sources, page performance, user pathways, and conversions to assess the effectiveness of organic and paid digital initiatives. Synthesizes findings into clear summaries and recommendations, working closely with the Content Marketing Manager to inform content updates, SEO priorities, and optimization of digital campaigns.

7. Works collaboratively with the Marketing and Partnerships Coordinator to support the digital components of broader marketing campaigns and initiatives. Provides input on SEO considerations, organic and paid digital promotion, and performance measurement for campaigns, and assists with UTM tracking and analytics to evaluate effectiveness. Shares insights and recommendations to support campaign refinement while ensuring digital efforts remain aligned with journal priorities, brand standards, and overall marketing objectives.

NONESSENTIAL JOB DUTIES

• Related duties and special projects as assigned.

JOB SPECIFICATIONS

Required Knowledge, Skills, and Abilities:Basic knowledge of marketing principles and practices.Ability to solve problems through selection and application of commonly used rules, procedures, and precedents.Ability to work successfully in a team environment.Ability to develop relationships with co-workers and employees in other National Academies' departments.Good communication skills with a proven ability to effectively interact with all levels of employees.

Minimum Education/Training Requirements:High School Diploma, GED, or equivalent knowledge.

Minimum Experience:Three years of related experience.

Physical Capabilities:Ability to work at a computer for extended periods of time.

Required Licenses, Certification or Registration:None.

Supervisory Responsibilities/Controls:Reports to Content Marketing Manager.Supervisor is available to review work and assist in problem resolution.

Compensation & Benefits: An estimated compensation range for this position is $56,410 - $70,510. Compensation offered to the selected candidate will be based on the candidate's relevant knowledge, skills, and work experience, commensurate with compensation of current employees in comparable positions with similar knowledge, skills, and work experience, and subject to budget parameters. Note it is not typical for a candidate to be hired at the higher end of the range. This is a benefits-eligible position. Our Benefits Plan offers competitive and comprehensive benefit options, including medical, dental and vision insurance, life insurance, disability coverage, retirement and savings benefits, leave benefits such as paid holidays and paid personal leave, transportation subsidies, and education assistance.

Work Environment:This role has been approved for 100% remote status, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations. Please note that any remote work arrangement will need to be reviewed and approved

Equal Opportunity Employer:

It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories and to administer all other personnel actions, terms and conditions of employment in a manner that does not discriminate on the basis of race, color, national origin, sex, age, religion, disability, veteran status, or any other characteristic protected by applicable laws. It is also the institution's policy to recruit, hire, promote, and provide reasonable accommodation to qualified individuals with disabilities and covered veterans who are otherwise qualified.

Any qualification to be considered equivalent, in lieu of stated minimum, requires the prior approval of the Office of Human Resources.
The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Some functions in this description may be specific to a particular unit of the National Academies and not applicable to other units

Job Family: