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Branch Manager - Santa Barbara

First Bank
United States, California, Santa Barbara
3304 State Street (Show on map)
Jan 22, 2026
Senior Branch Manager

While you're putting your years of experience to work as a Senior Branch Manager here at First Bank by leading your branch sales team, your primary responsibility will be to plan, direct and manage the marketing, business development and sales activities, including budget projections of a branch; improve market share and achieve the business, financial and sales goals of the branch; oversee the service quality, physical, audit integrity, and risk management of the branch.


What You Will Be Doing

  • Developing a daily and weekly branch sales plan
  • Providing motivation and coaching of staff to ensure accountability and achievement of assigned sales/referral goals
  • Managing branch lobby traffic by actively interacting with new and existing clients in an effort to develop, retain and expand existing First Bank relationships; including cross-selling additional products and consumer loans
  • Training and developing your staff to maximize employee performance through appropriate human resources management
  • Monitoring the competitive environment by staying abreast of changes in the financial services industry; assessing the impact of those changes on the branch
  • Developing and implementing branch marketing promotions; tracking sales results and modifying results as needed
  • Ensuring optimum staff coverage of branch staff, including evenly distributing the workload
  • Maintaining a thorough knowledge of all retail products and provide staff training to include product knowledge, sales, referrals, client service, risk management and policy & procedures
  • Maintaining a professional and cohesive team atmosphere and representing the company in various civic and community functions


  • High School diploma or Equivalent; college degree preferred
  • Minimum of four to six years previous financial services/banking experience required
  • Minimum of three years
  • Minimum of three years of experience (and proven proficiency) in sales management, including planning, goal setting, tracking, reporting and selling
  • Minimum of two years of previous management/supervisory experience required
  • Ability to read, write, analyze and interpret financial reports and correspondence
  • Ability to effectively present and/or respond to management, customers and the business community
  • Comprehensive knowledge of financial products and services
  • L & D license preferred
  • Must be registered under the Nationwide Mortgage Licensing System (NMLS) or become registered upon hire
  • Multi-lingual, a plus

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