Charlotte - Strategic Client Events & Regional Marketing Specialist

ABOUT US

For Business Professionals, Winston & Strawn presents an exciting opportunity to be a part of a leading global law firm. With our commitment to excellence, diversity, a collaborative work environment, and an emphasis on professional growth, Winston offers a platform for individuals seeking to advance their careers in a dynamic and rewarding environment. Winston is known for its collaborative and collegial culture. We believe teamwork is an essential component in providing high-quality legal services and we value the talents and skills of our entire business professional team.

POSITION SUMMARY

The Strategic Client Events & Regional Marketing Specialist (Charlotte) is a hands-on, client-facing role that integrates business development, marketing, and events strategy and execution for the firm's Charlotte office. Partnering with practice, industry, and office leadership, the Specialist executes high-impact initiatives that elevate market visibility, deepen client engagement, and drive revenue opportunities. The role manages a high volume of client-facing programs and events; manages and maintains Charlotte office collateral and other marketing content; tracks budget and ROI for assigned initiatives; and coordinates strategic follow-up to convert engagement into opportunities. The Specialist will collaborate closely with the Charlotte office OMP, other attorney stakeholders, and cross-functional teams, as well as serve as a key liaison to the firm's centralized Marketing Communications, IT, Finance, and Operations teams.

DUTIES AND RESPONSIBILITIES:

Strategic Planning and Execution:

• Work closely with the Charlotte Office Managing Partner (OMP) to develop and execute the office's strategic plan and objectives.
• Support execution of office, practice, and industry strategic plans for the Charlotte market, aligning programming and marketing priorities with business goals.
• Translate strategic objectives into actionable campaigns, events, and client touchpoints; prepare post-initiative reports that analyze outcomes, learnings, and next steps.

Client Engagement and Events Leadership - Charlotte Office and East Coast:

• Lead end-to-end logistics and execution for client events, seminars, receptions, hybrid programs, key client dinners, and signature Charlotte office events.
• As a critical member of the firm's Strategic Client Events team, oversee site selection, vendor negotiations, food and beverage, AV, invitations, registration, responses, and day-of coordination.
• Working with the firm's Project Management Office, build and maintain registration sites for large-scale events and develop event requirement sheets and summaries using firm systems, as needed.
• Create post-event ROI analyses and recommend optimizations.
• Coordinate virtual events such as webinars, CLEs, or client briefings to drive dialogue with target clients and prospects.
• Serve as the firm's Charlotte point for high-visibility initiatives, including collaboration with Opportunity and Inclusion, Learning & Development, Pro Bono, and Alumni Relations on flagship programs and offsites.

Budget and ROI Management:

• Track and reconcile Charlotte office sponsorship, ticketing, and event-related expenses against budget, reviewing financial reports and correcting misclassifications.
• Prepare regular expense versus budget updates; assess ROI for large expenditures, sponsorships, and conference participation; and flag renewal and pricing considerations with data-driven recommendations.

Marketing Operations and Content:

• Develop and maintain Charlotte office marketing content for the website, proposals, and marketing collateral.
• In collaboration with Marketing Communications, promote Charlotte-based speaking engagements, press coverage, and conference activities across digital channels.
• Manage Charlotte office ticketing requests, as well as related relationships with external vendors and organizations.

Market and Office Support:

• Coordinate market-facing initiatives and office programs in Charlotte, including sponsorship activations, conference booths, and on-/off-site events.
• Serve as a local resource for attorneys on business development best practices and event engagement.
• Research and maintain intelligence on local venues, vendors, and hospitality partners to ensure high-quality, cost-effective execution.

Data, Systems, and Reporting:

• Working closely with the Charlotte office OMP, draft agendas, as well as develop and provide regular BD updates for recurring Charlotte attorney and partner meetings.
• Produce post-program and quarterly dashboards that report on activity, pipeline influence, and outcomes.
• Identify opportunities to incorporate technology and other tools to add efficiencies in execution and delivery of work product.

Talent, Collaboration, and Service Delivery:

• Model professional excellence and client focus in daily service delivery.
• Collaborate effectively across teams and levels; mentor coordinators, where assigned.
• Liaise with IT, Finance, Facilities, and other departments to ensure seamless execution of Charlotte initiatives.

BASIC QUALIFICATIONS

• Bachelor's degree required.
• 4+ years of business development, marketing, and/or events experience in a law firm or professional services environment required; hotel or conference services experience is a plus.
• Must live within a commutable distance to the firm office with the ability to come into the office 3-4 days per week.

COMPETENCIES

• Strong proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with CRM systems, content/experience databases, and event platforms; experience with Cvent, Nexl, or similar tools is preferred.
• Demonstrated ability to manage multiple projects and deadlines, with excellent attention to detail and a proactive, solutions-driven approach.
• Significant strategic planning and event execution experience required.
• Exceptional written and verbal communication, with strong editing and client-facing presence.
• Project management discipline, with the ability to prioritize, pivot, and deliver under pressure.
• Relationship builder with credibility across levels and functions.
• Collaborative and service-oriented, including strong ability to work independently and as part of a team.
• Analytical mindset with experience in budgeting and ROI analysis.
• Professional presence suitable for representing the firm in Charlotte's client and industry settings.
• Ability to work before/after normal business hours as needed; regular in-office presence required for events and team collaboration.
• Proactive, confident attitude and approach.

BENEFITS

Winston offers comprehensive benefits that provide a full spectrum of coverage and support for our full-time employees and their families. Additional information about benefits and rewards can be found here.

We are an equal opportunity employer and welcome applicants from all backgrounds and experiences.#LI-DC2