Sales Strategy Manager

A Day in the Life...

Strategic Planning & Alignment

• Translate BU objectives into sales and channel-specific strategies that drive sustainable growth.
• Set clear executional objectives (merchandising, assortment, pricing, shelving) for each BU across all USA channels.
• Ensure channel-specific strategies and innovations are developed and aligned with BU priorities.
• Support AOP/LRP sales strategy development and building blocks.
• Act as liaison between Sales, BU, and other cross-functional teams to ensure alignment.

Customer & Trade Planning

• Facilitate the customer planning process and oversee development of customer-specific plans.
• Develop and present trade strategies, objectives, and plans at national and channel sales meetings
• Create and manage customer promotion calendars following best practices for ROI and seasonality.
• Evaluate trade promotion requests for financial viability and strategic fit.
• Support customer teams in adjusting trade calendars/spend to hit targets.

Commercialization & Innovation

• Shape innovation pipeline by providing shopper insights and market trends.
• Build new product launch plans and maintain cross-channel view for launches.
• Represent sales on internal projects (e.g., FUEL) and ensure timelines and selling materials are met.
• Coordinate execution of sales samples for new SKUs.
• Contribute to Go-to-Market planning for all BU innovations.

Performance Monitoring & Pricing

• Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape, etc.).
• Manage channel strategies, pricing strategies, and display forecasts.
• Develop price increase sell-in decks as needed.
• Evaluate items for SKU rationalization process.

Budget & Financial Stewardship

• Represent Sales needs in trade funding deployment for innovations.
• Work with BU and Revenue Growth Management teams to develop trade spending budgets and deliverables.
• Participate in demand planning meetings to understand forecast changes.
• Support Revenue Growth Management team on Price Pack Architecture work.

Sales Enablement & Communication

• Build sell-in decks for innovation launches and concepts for JBPs.
• Develop brand stories and ensure competitive context for sales teams.
• Deploy Sales Playbooks & maintain throughout the year.
• Coordinate and maintain commercial calendar; lead 2-3 sales webinars annually and support National Sales Meeting content development and planning.

What We Are Looking For:

• Bachelor's degree in business or a related field required, MBA preferred
• 5+ years previous experience in sales or marketing experience within CPG industry
• Prior experience managing people is a plus.
• Prior experience managing relationships with retailer partners, Sales planning experience and marketing knowledge is a plus
• Excellent planning and organizational skills, including superior communication skills (written and verbal)

Education:

Work Experience:

Annual Salary:

The base salary range information above serves as a guideline of the position's typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.

Benefits:

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs

• • Health, Dental, and Vision insurance

  • Health savings account

  • Flexible spending account

  • Life and accident insurance

  • Employee assistance program

  • Telehealth services

  • 1:1 health coaching

  • Supportive benefits for all the stages of your life

• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end

• Short-Term Incentive/Performance bonuses

• Flexible scheduling options

• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)

• Holiday pay for 12 holidays

• Career development and growth opportunities

• Tuition/Education assistance programs

• Access to LinkedIn Learning

• Scholarship programs for children of employees

• Parental leave

• Bright Horizons Family Solutions - Back-up care, tutoring, etc.

• Adoption assistance

• Bereavement leave

• Up to $300 fitness reimbursement

• Up to $300 massage reimbursement

• Employee appreciation events

• Employee discounts

• Charitable giving

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.

Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative.

For MA Applicants - It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.