Principal - Data Platform Strategy

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

Data collaboration is transforming how agencies and enterprises deliver value to their clients. Adobe is leading this shift by helping organizations unify data, content, and workflows to drive measurable outcomes across industries and geographies. As advertising and media agencies increasingly rely on advanced data ecosystems to drive personalization, efficiency, and ROI, Adobe is leading the way with integrated solutions that unify data, content, and insights.

To support this shift, we are seeking a Principal - Data Platform Strategy to help agencies maximize the value of Adobe's data and content capabilities and position Adobe as their strategic partner in building scalable, future-ready platforms.

This high-visibility role sits within the Americas Enterprise Sales organization and is part of the Digital Strategy Group's Data and AI Platform team. You will serve as a trusted advisor and evangelist, guiding agencies and their clients on how to leverage Adobe's data platform capabilities to accelerate collaboration, innovation, and growth.

Key Responsibilities

• Partner with Solution Consultants, Enterprise Architects, and Sales to help agencies and enterprise customers understand Adobe's data platform offerings and integrate them into client workflows.
• Evangelize Adobe's vision for data collaboration and content strategy, inspiring agency leaders to embrace new operating models and deliver greater client value.
• Stay up-to-date on Adobe's latest technology plus the broader advertising & media industry trends and competitive landscape to develop business use cases and points of view (POVs) on data strategy topics relevant to agency executives and cross-industry leadership.
• Support Sales in account planning, demos, workshops, Customer Executive Councils (CECs), and executive meetings with agency partners.
• Collaborate with cross-functional teams (product, marketing, sales, legal, etc.) to refine Adobe's messaging on data strategy and agency positioning.
• Represent Adobe at conferences and industry events, serving as a thought leader and evangelist for data collaboration.
• Create and deliver enablement sessions for agency teams and Adobe field organizations.
• Serve as an internal Voice of the Customer for agencies, working with cross-functional teams to ensure that agency and customer needs are reflect in Adobe's roadmap and go-to-market strategy

What you need to succeed

• Deep expertise in data platforms, collaboration models, and agency strategies, with the ability to rapidly absorb new information across technologies, products, and competitive landscapes.
• 10+ years of experience in data strategy, martech/adtech, or agency consulting, with a track record of helping agencies integrate data platforms into their client delivery models.
• Familiarity with CDP's and related technologies for data ingestion, governance, activation, and measurement.
• Comfortable managing multiple client relationships and engagements simultaneously; has the ability to ruthlessly prioritize and drive multiple ongoing projects forward.
• Strong executive presence, communication, and presentation skills, with the ability to inspire agency leaders and evangelize Adobe's vision.
• Outstanding problem-solving and analytical skills: ability to analyze data, develop hypotheses, document business cases, and synthesize recommendations.
• Highly collaborative, with the ability to lead through influence in a matrixed environment across internal teams and external agency partners.

Willingness to travelup to 60%

Get to know the team

*Our team provides customers with the products, solutions, thought leadership, and support they need to make, measure and monetize digital assets.

*At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow.

*Adobe believes in hiring the very best and that's why our dynamic working environment has received awards throughout the globe. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, builds an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company's success.

*Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

*We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

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