Website Strategist

Ranked #46 in U.S. News & World Report's list of Best Public Colleges and Universities, Rutgers University-Camden is a diverse, research-intensive campus of approximately 6,100 students at the undergraduate, graduate, and doctoral levels and 1,100 faculty and staff members. Located in Camden, N.J., directly across the Delaware River from Philadelphia, the university is uniquely situated to serve the local community while achieving global reach. A U.S. Department of Education-designated Minority Serving Institution, the university thrives due to a supportive culture that helps students achieve their goals and fosters collaboration among employees. Rutgers-Camden is recognized as a national model for civically engaged urban universities and was selected by the Carnegie Foundation for the Advancement of Teaching for a Community Engagement classification. Washington Monthly magazine has ranked Rutgers University-Camden among its "Best Bang for the Buck" universities and best national research universities. Recently, Rutgers-Camden earned Carnegie classification as an R2 research university due to a high volume of internationally recognized research, creative output, and scholarly activity

Rutgers University Camden seeks an exceptionally skilled Website Strategist reporting to the Vice Chancellor for Marketing and Communications. The Website Strategist serves as a key architect of Rutgers-Camden's digital presence, managing the strategic planning, governance, and execution of the university's primary web platform. In this role, ensures the website reflects institutional priorities, meets accessibility and compliance standards, and delivers an intuitive, user-centered experience for prospective students, current students, faculty, staff, and community members.

The website strategist leads the development and implementation of web strategies across campus units, collaborating closely with academic departments, administrative offices, and central communications and IT partners to support a cohesive, secure, and modern digital ecosystem. This role provides technical oversight to ensure the site adheres to WCAG 2.0 accessibility guidelines, RCCL standards, and all required security and governance protocols. The website strategist also serves as a consultative and collaborative partner to campus units, offering guidance that mitigates institutional risk and ensures all campus websites maintain appropriate security controls and meet compliance expectations.

In addition, the Website Strategist offers expert consultation on content strategy and web governance, guiding departments in maintaining accurate, optimized, and mission-aligned web content. Through this advisory role, the strategist ensures campus content decisions align with institutional messaging, digital best practices, and established governance protocols. The position manages major web projects-including redesigns, platform migrations, and system integrations-and supervises the Web Content Specialist, providing leadership, mentorship, and direction to support high-quality digital communication across the institution.

The final salary offer may be determined by several factors, including, but not limited to, the candidate's qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university's broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.

Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include:

Bachelor's degree in Web Design, Digital Communications, Information Technology or a related field or equivalent combo education and/or experience, plus a minimum of 5 yrs experience.

Master's Degree preferred in related fields. Minimum of seven (7) years in website strategy, UX design, or digital communications, preferably in higher education. Minimum of two (2) years managing staff or leading cross-functional teams.

Sitting for long periods of time.