National Sales Manager - Veterinary Channel

OVERVIEW

The National Sales Manager - Veterinary Channel will lead and develop the veterinary sales team, driving growth through strategic sales planning and strong leadership within the veterinary channel. This role partners closely with Brand and Professional Services Vets to align sales strategies with broader business objectives and market needs.

KEY ACCOUNTABILITIES

PEOPLE LEADERSHIP & TEAM DEVELOPMENT

• Hire, onboard, and mentor team members including Vet Clinic Specialist (VCS), Field Selling Assistant (FSA), Channel Development Manager (CDM), fostering a high-performance, supportive culture.
• Lead the team through change, supporting morale and helping members adapt to new processes and expectations.
• Identify and address training needs, ensuring the team has the right tools, materials, and call routing support for effective field execution.
• Model agility and a learning mindset

SALES STRATEGY, INFLUENCE & CROSS-FUNCTIONAL LEADERSHIP

• Develop and communicate clear sales strategies in collaboration with Brand and Professional Services Vets.
• Champion the adoption and effective use of digital sales tools (Salesforce, virtual call platforms, dashboards), ensuring the team is trained and equipped for digital engagement.
• Build and maintain relationships with key derm clinics and industry partners to drive business growth.
• Lead or participate in cross-functional task forces, driving alignment and operationalizing new strategies across teams.
• Regularly review business performance using data and analytics to inform decisions and drive continuous improvement.

EXECUTIONAL EXCELLENCE

• Own and manage the sales budget, ensuring alignment with Brand guidance and delivering on financial targets.
• Lead planning sessions focused on growth with dermatology and key clinics and new business opportunities.
• Innovate and simplify conference/show strategies and trade programs, ensuring they are impactful, efficient, and aligned with business goals.
• Guide the Channel Development Manager (CDM) in building partnerships and driving commercial retail partner growth.
• Collaborate on the development and deployment of capabilities that improve team performance and operational effectiveness.

MINIMUM QUALIFICATIONS

• 7+ years relevant sales or industry experience, preferably in animal health, veterinary, or life sciences sectors
• Proven experience managing, developing, and coaching sales teams
• Demonstrated ability to develop and execute sales strategies in partnership with cross-functional teams
• Experience managing budgets
• Strong communication skills (written & verbal); able to simplify complex issues and balance strategy with execution
• Advanced analytical, planning, and negotiation skills
• Willingness to travel as needed
• Pet or veterinary industry enthusiast

ADDITIONAL CONSIDERATIONS

• International relocation or international remote working arrangements (outside of the US) will not be considered

• Applicants for this position must be currently authorized to work in the United States on a full-time basis. General Mills will not sponsor applicants for this position for work visas.

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.