Senior Physician Liaison & Marketing Specialist

At SCRI Oncology Partners, we believe that compassionate care and cutting-edge science go hand in hand. As a world-leading oncology practice, we are proud to be part of a network that is deeply committed to advancing cancer treatment while providing personalized, patient-centered care.

As a member of our team, you'll be joining a practice that values innovation, integrity, and connection. We foster strong relationships with referring physicians and community partners, ensuring seamless care coordination and continued growth across our markets. Whether you're engaging with providers, developing strategic marketing initiatives, or representing our practice in the community, your work will directly contribute to our mission of improving lives through excellence in oncology care.

- Develop and implement short-term and long-range marketing plans across print, digital, and other media channels.
- Conduct competitive analysis, consumer research, and digital campaign planning to support product and service growth.
- Design and manage market research programs to identify customer needs and inform strategic decisions.
- Recommend product or service modifications based on research insights and field feedback.
- Conduct financial modeling and statistical analysis to estimate market potential and support marketing decisions.
- Create and manage marketing tools and databases to streamline campaign execution and performance tracking.
- Oversee advertising creation, media placement, and cost evaluation; liaise with external agencies to ensure alignment with corporate goals.

- Collaborate with operational leaders, physicians, and practice staff to assess business needs and execute sales strategies aligned with oncology practice goals.
- Establish and maintain ongoing communication with referring physicians and their teams through visits, calls, and emails.
- Develop and implement growth strategies in core markets, partnering with Practice Marketing to tailor selling approaches.
- Use CRM tools, market trends, and performance data to build sales plans and monitor practice growth.
- Represent the practice at tumor boards, community events, trade shows, and cross-business initiatives.
- Mentor and train junior oncology liaisons as needed.

Communication and Compliance

- Assist in developing physician communications and public relations programs across the organization.
- Coordinate internal communications to ensure staff alignment and provide guidance as needed.
- Adhere to administrative duties including travel expense management, timely reporting, and use of tools like Salesforce and Business Objects.
- Uphold compliance with the US Oncology Compliance Program, including the Code of Ethics and Business Standards.

- 4-year undergraduate degree required, preferably with an emphasis in Sales and Marketing, Business Administration, or Healthcare. MBA preferred but not required.
- BS/BA in Marketing, Public Relations, Business Administration, or related degree (MBA desirable).
- Minimum 5-7 years healthcare sales experience, preferably calling on physician accounts.
- 3+ years related work experience.
- Prior marketing experience in a Health Care setting helpful.

- Proven record of success in sales, preferably healthcare.
- Highly collaborative individual capable of performing in a matrixed environment.
- Expert understanding of consultative sales, call cycles, and territory planning.
- Fact-based decision maker with strong emphasis on data, trends, and market analytics.
- Proficient with CRM and business intelligence reporting, preferably Salesforce and Business Objects.
- Strategic thinker and financially oriented individual who understands how to drive profitable growth.
- Excellent interpersonal skills; Ability to work with a wide range of individuals, particularly physicians.
- Expert in conflict management and resolution skills, handling customer complaints and objections.
- Excellent written, presentation and verbal communication skills; Proficient in MS Office (Outlook, Excel, Power Point).

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit or stand and talk or hear. Position requires full range of body motion including, manual and finger dexterity, and eye-hand coordination. Position requires standing and walking for extensive periods of time. Occasionally lifts and carries items weighing up to 40 lbs. Requires corrected vision and hearing to normal range. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. The employee is required to be present within the assigned territory/region during regularly scheduled business hours. The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations and other conditions common to an oncology/hematology clinic environment. Work will involve in-person interaction with co-workers and management and/or clients. Work may require travel by automobile, approximately 70% of work week. Sales positions require regularly working outside the office in order to call on clients and build relationships.