Marketing Strategist - Consumer - Morristown, NJ

Valley National Bank
$83,100.00 - $143,500.00 / yr
paid time off
United States, New Jersey, Morristown
Jul 24, 2025
Back Marketing Strategist - Consumer #25-740 Morristown, New Jersey, United States Apply Apply for this job now! Apply Job Overview At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US. At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well. The Marketing Strategist, Consumer is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels. Expected Work Hours 40 Job Description Responsibilities include but are not limited to: Identify and build full-funnel marketing strategies designed to deliver profitable growth. Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business. Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results. Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability. Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value. Research and monitor competitor activity. Requirements Required Skills: Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms. Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performance (media mix modeling and multi-touch attribution). Experience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach. Strong analytical, problem-solving, and data analysis skills. A self-motivated, energetic, and self-directed learner with high intellectual curiosity. High-powered interpersonal, collaboration and communication skills. Required Experience: Bachelor's degree in Marketing or Business related field. Minimum of 5 years of Consumer Marketing Experience. Preferred Experience: Certified Brand Manager or MBA Full-time/Part-time Full-time FLSA Exempt Location(s). 70 Speedwell Ave, Morristown , New Jersey 07960 , United States Total Rewards Summary We provide a comprehensive and competitive total rewards package including base salary determined by factors such as the role, relevant experience, skill set, and geographical location. Eligible positions may also be eligible to receive commission-based compensation and/or discretionary incentive compensation, which may be awarded as cash or forfeitable equity, recognizing individual performance and contributions. In addition to financial compensation, we offer a robust suite of benefits tailored to meet diverse employee needs based on eligibility criteria. These include comprehensive health care and insurance plans, retirement savings options, tuition and adoption reimbursement programs, paid time off, mental health support, and other valuable benefits programs. Further details regarding total compensation and benefits will be shared during the hiring process. Job Details Pay Range Pay Range The estimated pay range for this job. Disclosing pay information promotes competitive and equitable pay. The actual pay rate will depend on the person's qualifications and experience. $83,100.00 - $143,500.00 / year Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.