Brand & Media Experience Lead - Morristown, NJ
 Valley National Bank | |
 United States, New Jersey, Morristown | |
 Jul 21, 2025 | |
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Responsibilities include but are not limited to:
* Lead the strategic development of branded experiences across retail branches and corporate offices, ensuring they reflect our values and maintain brand consistency, aligning with the overall brand identity. * Collaborate with retail team, design, and facilities teams to guide the signage and environmental branding of physical spaces. * Partner with People Resources and Communications to align employee experience touchpoints--onboarding, office culture, events, and recognition--with our brand narrative. * Develop employee-facing brand programs and toolkits to bring brand values to life within the workplace. * Formulate and implement detailed annual strategic plan for branch brand presence, manage budget and allocate resources effectively across branches. * Develop and implement strategies for selecting, creating, and distributing promotional items that align with marketing campaigns and brand identity while creating uniformity within the branch network. * Ensure media executions are consistent with the overall brand experience and contextually relevant to their environments (e.g., transit, retail corridors, community hubs). * Analyze customer, market, and employee research to uncover insights and pain points that inform experience strategy. * Develop experience KPIs and feedback loops to continually optimize both physical environments and brand-driven interactions. | |