New

Sr. Manager, Culture Marketing

Red Bull North America
United States, Texas, Dallas
1717 McKinney Avenue (Show on map)
Jul 08, 2025
The Culture Marketing team is committed to enhancing brand relevance by implementing programs that promote creativity within communities centered around music, dance, art, and social innovation. The Culture Marketing Manager will be responsible for supporting and leading the development and execution of culture-focused marketing initiatives within their designated region. By leveraging events, artists, and influencers, the Manager will strengthen local and regional brand affinity while aligning with overarching global strategies. This position involves planning, executing, and overseeing projects that foster meaningful connections between the brand and the creative community, reporting directly to the Director of Marketing. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing. Possesses a strong understanding of both traditional and non-traditional brand marketing strategies. Experienced in event production for live music, dance, or other culture-related events, with familiarity in moving image content capture and production. Demonstrated expertise in managing projects and integrated marketing campaigns from conception to execution, including budget management and ROI evaluation. In-depth knowledge of regional and national cultural trends with specific expertise in one or more of the following music and dance scenes: Hip Hop, Latine, Country, Electronic, Breaking, Street Dance, or Choreography. Excellent skills in collaboration, communication, and project management. Proven ability to thrive in creative, fast-paced environments while working with multiple stakeholders. Travel 20-30% Permanent Benefits eligible