DIGITAL MARKETING & OPERATIONS: MARKETING TECHNOLOGY MANAGER

Location:

About the Job:

This position, reporting to the SVP, Digital Marketing & Operations, will manage marketing platforms for Adobe products. The Digital Marketing & Operations team collaborates across the Enterprise to use the Adobe suite for marketing strategies and campaigns. The Marketing Manager will be responsible for strategy, cross-platform integration (AEP, AEM, Campaign, AJO), development, and deployment to deliver successful client marketing using the martech stack. Our collaborative culture means working across multiple stakeholders and teams, including: internal marketing, technology, analytics, and business partners.

Essential Functions:

• Lead the Enterprise Marketing department in all aspects of Adobe and the martech stack.
• Responsible for the overall Adobe marketing strategy and roadmap, as well as product support or deployment potential.
• Analyze new products and use cases from Adobe.
• Collaborate across teams to ensure efficient use of Adobe for marketing delivery to clients.
• Drive personalization efforts utilizing Adobe through journey mapping.
• Manage a team of two full-time employees and potentially offshore resources.
• Build and maintain strong working relationships with colleagues, clients, and partner organizations, working effectively across internal and external teams to establish trust and relationships with key stakeholders.
• Monitor business results of programs and adjust them based on data, analytics, and research insights.
• Analyze, summarize, and interpret complex data and information; drawing logical conclusions and actionable business insights.
• Identify project problems/risks, propose solutions, and escalate to leadership for timely resolution if necessary.

Required Qualifications:

• Minimum of 10 years of marketing technology experience, Adobe specific experience preferred
• Minimum of 5 years of management experience, leadership experience preferred
• Able to manage multiple projects and large-scale tasks simultaneously
• Able to interpret and analyze data, develop regular campaign reports
• Strong attention to detail. Excellent organizational, written, and communication skills
• Serve as a positive and effective team member
• Able to interact effectively at all levels of an organization and across diverse cultures
• Results oriented, proactive attitude
• Able to work in a fast-paced environment under multiple deadlines and competing priorities
• Familiarity with Agile Development concepts preferred

COMPENSATION AND BENEFITS

This position is eligible to earn a base salary in the range of $100,000 - $125,000 annually depending on job-related factors such as level of experience. Compensation for this role also includes eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.

Please click here for a list of benefits for which this position is eligible.

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