CRM Specialist
 VSP Global | |
 United States | |
 May 23, 2025 | |
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Support the development of the Customer Base platform and segmentation clustering. Identify opportunities to enhance data collection and management; assist in the development of CRM programs, in line with given objectives.
Assist in maintaining of the customer platform and customer segmentation Support the Global CRM Team during the implementation of the CRM platform Assist in defining use cases for Sales, Service, and Marketing functions that are used as criteria for CRM processes Support maintenance of the customer platform and segmentation clustering Prepare segmentation reports as needed Act as a liaison between various departments and business partners to maintain customer platform Assist in the development of CRM programs and prepare related materials Assist in formulating KPI drives and measuring the results Propose and handle research and tools to improve the knowledge of the customers Gather reports on data and industry trends relating to trade categories Provide user support for installed CRM functionality Assist in various ad-hoc projects Job Specifications Typically has the following skills or abilities: Bachelor's degree in Marketing or related experience 2+ years of CRM experience and/or Marketing experience Excellent communication and presentation skills Strong analytical skills, results driven, good understanding of CRM systems and exposure to segmentation projects Strong project management with a focus on execution and rigorous implementation High flexibility and creative with a hands-on approach Collaborative and an effective team player Ability to regularly exercise discretion and independent judgement Ability to travel up to 20% of the time (domestic) Preferred Skills Certifications: Salesforce Marketing Cloud Administrator and Email Specialist Proficient in data hygiene and maintenance Proven track record of designing and deploying data-driven, personalized, multichannel campaigns to target segments Experience creating end-to-end journeys that elevate member engagement #LI-VISIONCARE Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, pleaseclick here. Salary Ranges: $58,656.00 - $92,328.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.Click hereto learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business,VSPVision ("VSP")collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies. | |