Associate Director, Ad Product Marketing (Ad Tech)

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

The Associate Director, Ad Product Marketing is a key member of the Revenue Organization with a sharp focus on translating ad technology initiatives into market facing narratives. This position will be responsible for working alongside Product and Product Ops teams on market needs, positioning, and driving the end-to-end commercialization process, including creating best-in-class narratives and enablement materials.

What you'll do:

• Strategic Leadership & Influence: Take a leading role in shaping the long-term go-to-market and product positioning strategies for ad tech offerings, working closely with senior leadership to align on strategic priorities and drive key business outcomes. This elevates the role beyond execution into influencing organizational direction.

• Cross-Functional Executive Partnership: Act as a primary strategic partner to senior stakeholders across Product, Sales, Revenue, Analytics, Legal, and Operations, ensuring integrated planning and execution of initiatives that directly impact revenue growth and platform adoption.

• Business Performance & Metrics Ownership: Own and report on business performance metrics, ecosystem trends, competitive insights, and ROI assessments for advertising products to senior leadership, making data-driven recommendations that shape investment and product decisions.

• Thought Leadership & External Representation: Represent SiriusXM's ad tech strategy externally at industry events, key client presentations, and executive forums, helping position the company as a thought leader in the digital advertising ecosystem.

• High-Impact Initiative Oversight: Lead complex, cross-organizational programs (e.g., new product launches, commercial frameworks, revenue optimization efforts) with accountability for milestone planning, stakeholder alignment, risk mitigation, and delivering measurable business results - without direct people leadership.

• Sales Enablement: Create and maintain best-in-class sales enablement materials (e.g., one-pagers, pitch decks, FAQs) to help internal teams and partners articulate complex technology offerings.

• Industry Thought Leadership: Identify and amplify SiriusXM's unique POV across ad tech topics by developing thought leadership content, identifying trends, and supporting PR and industry events.

• Stay Ahead of the Curve: Monitor trends in the digital advertising and martech ecosystem (e.g., AI, privacy regulations, programmatic advancements, measurement shifts) to inform product positioning.

• Be a Utility Player: This is a high-growth team-pitch in across strategic projects, special initiatives, and major product moments.

What you'll need:

• Must have 8+ year's experience in the media, advertising or publisher space; experience in product marketing.

• BA/BA required in Marketing or Business or equivalent, relevant experience.

• Deep understanding of ad tech and an aptitude for technical concepts and data.

• Ability to apply analytics and market research to inform product requirements and packaging needs.

• Strong public speaking and presentation skills. Experienced presenting to high profile clients and senior leadership teams.

• Willingness to take initiative and to follow through on projects.

• Interpersonal skills and ability to interact and work with staff at all levels.

• Excellent written and verbal communication skills.

• Ability to work in a highly cross functional environment.

• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.

• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $135,000 to $170,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.