Content Marketing Manager

The Content Marketing Managerplays a key role in shaping and delivering unified, audience-first messaging across the organization with a communicative and collaborative approach. This role blends strategic thinking with hands-on content development to drive clarity, consistency, and performance across channels.

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

• Develops cohesive and scalable messaging frameworks aligned to the buyer journey and brand strategy; defines and embeds consistent, brand-aligned messaging across content to ensure continuity and maximum impact across the Enterprise
• Creates, manages, and prioritizes comprehensive editorial calendars and content production timelines; establishes and maintains governance standards, including content workflows, voice, tone, style, and accessibility guidelines
• Collaborates with digital, marketing, and project management teams to align content with customer journeys and business goals; communicates a compelling content value proposition across teams and stakeholders to ensure alignment and engagement
• Plans, produces, and maintains high-quality content across multiple channels and audiences; conducts regular audits and maintains a current, organized inventory of all content assets to ensure relevance and accuracy
• Analyzes content performance using analytics tools to assess engagement, traffic, lead generation, and conversions; performs competitive analysis to identify content gaps and optimize strategy accordingly
• Serves as a steward for responsible AI adoption, evaluating tools, setting usage standards, and ensuring that AI-generated or assisted content meets quality, consistency, and ethical benchmarks
• Repurposes and optimizes existing content to extend its value and reach; applies SEO best practices in collaboration with Performance & Growth team; contributes to content structure by shaping models, taxonomy, and metadata recommendations.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies:

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Business Insight- Applies knowledge of business and the marketplace to advance the organization's goals
• Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding
• Optimize Work Processes- Knows the most effective and efficient processes to get things done, with a focus on continuous improvement
• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value

Education and Experience:

• Bachelor's Degree in Marketing or related field required
• At least 5 years' experience with content analytics and SEO required
• Experience developing content strategy within brand systems for professional services or B2B organizations preferred
• Strong writing and editing skills, a sharp attention to detail, excellent project management skills, data-driven mindset, and strong storytelling capabilities required
• Ability to view content through the lens of diverse audiences and stakeholders using empathy and user-centric thinking required

Multiple locations | Remote eligible with management approval

Travel Requirements: Less than 5% (almost no travel)

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional: Standing and bending.

Infrequent: Lifting up to 10 pounds.

Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between $75,600 and $126,000. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.