VP of Marketing Operations & Capabilities

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?

Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

PAY RANGE

BENEFITS

Employees and their eligible family members have access to a wide array of employee benefits, such as medical, dental, vision and life insurance coverage. Employees have access to disability and AD&D insurance. We also offer health care and dependent care flexible spending accounts, as well as health savings accounts, to eligible employees. Employees are able to enroll in our company's 401k plan and employer-funded retirement plan. Newly hired employees accrue 6.16 hours of paid time off (PTO) on a per pay period basis based on hours worked (up to a maximum of 160 PTO hours per year) and receive ten paid holidays throughout the calendar year. Additional details regarding BECU Benefits can be found here.

IMPACT YOU'LL MAKE:

As the VP of Marketing Operations & Capabilities at BECU, you will lead the charge in revolutionizing our marketing technology stack and optimize our marketing operations. Your insights and strategic direction will shape the efficiency and effectiveness of our marketing operations by leveraging advanced technologies and data-driven processes. Your leadership will ensure a personalized member experience, driving better engagement and satisfaction. This role places you at the heart of our marketing evolution, making a tangible difference in every member interaction.

WHAT YOU'LL DO:

• Marketing Automation Strategy: Develop and execute an innovative marketing automation strategy to drive multi-channel lifecycle programs, from acquisition to retention. This includes managing the CRM, CMS/DXP, marketing automation, analytics, and other essential tools.
• Staff Development: Coach, mentor, and train your team to elevate their performance. Conduct timely performance evaluations and provide constructive feedback to foster growth and motivation.
• Operational Optimization: Implement best practices, processes, and workflows to enhance marketing operation efficiency. Collaborate with stakeholders to understand campaign strategies and effectively design, develop, test, and deploy automated campaigns.
• Cross-Department Collaboration: Work closely with Risk, Analytics, Product Development, and Compliance teams to ensure smooth integration and optimal use of marketing technologies aligned with business goals and regulatory requirements.
• Business Case Development: Create compelling, well-researched executive-level business cases to support ongoing investment in marketing capabilities.
• Vendor Management: Manage relationships with vendors and negotiate contracts to ensure optimal value and performance from marketing technology providers.
• Industry Insights: Stay ahead of industry trends, competitor strategies, and emerging technologies. Provide senior leadership with actionable recommendations to drive continuous improvement.
• Process Transformation: Lead process transformations for marketing execution, ensuring compliance with regulatory standards and meeting customer experience expectations. Champion marketing data quality and governance in partnership with IT, Data & Analytics, Compliance, and other teams.

QUALIFICATIONS:

Minimum Qualifications:

• Educational Background: Bachelor's degree in marketing, business, information technology, or a related field.
• Leadership Experience: 10 years of experience in people leadership.
• Industry Experience: Minimum of 10 years of experience in marketing technology, marketing operations, or a similar role, preferably in a fast-paced and dynamic environment.

Desired Qualifications:

• Advanced degree: Advanced degree in a relevant field.
• Location/travel: Preference is someone living in Seattle; however, this job can be remote or hybrid with the ability to travel up between 25%- 50% to Seattle.
• Technical Proficiency: Strong understanding of marketing technology platforms and tools, including CRM, marketing automation, analytics, and data management.
• Analytical Skills: Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Project Management: Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Team Leadership: Exceptional leadership and team management skills, with a track record of successfully leading and developing high-performing teams.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Strategic Thinking: A strategic thinker with a passion for leveraging technology to drive marketing success.

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.