ABM Digital Specialist

About the Role:

The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our sales and customer success departments to grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

As the ABM Digital Specialist, you'll contribute to and drive media campaigns to create demand for PitchBook's sales pipeline, focused on high value accounts. This role supports developing and executing high-performing, best in class B2B paid media campaigns that fully align to our business's overall go to market strategy. Reporting to the Group Manager, Performance Marketing, the ideal candidate has a growth mindset and is passionate about digital marketing efforts that impact revenue. You'll be a key member of the Performance Marketing team focused on performance of ABM (Account Based Marketing) digital campaigns and work collaboratively with Performance Marketing channel owners, Creative, and Operations teams.

Primary Job Responsibilities:

• Execute day-to-day optimizations including: trafficking ads, A/B testing, and content development
• Analyze campaign performance by building reporting views and recommending improvements
• Collaborate cross-functionally with Creative and Marketing teams to develop creative copy to scale and optimize our ads
• Assist in building plans and documentation for ABM strategies for customer expansion and growth
• Develop and manage a database of named accounts and contacts to ensure campaigns are targeted to the correct individuals
• Assist in communication with key partners and vendors to manage content syndication channel through ABM campaigns
• Develop placements and testing across landing pages to improve engagement and conversions
• Deliver daily, weekly, and monthly reporting as requested
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor's degree required
• 3+ year of digital marketing experience, paid media, demand generation, or ABM
• Expertise with key media platforms including LinkedIn, Facebook, and Programmatic Display
• Data-driven focus and ability to review data to retrieve valuable insights
• A proactive self-starter, demonstrating strong project management, prioritization, and organizational skills
• Eager, can-do attitude with a growth mindset
• Excellent organizational skills, attention to detail, and a strong sense of urgency and follow-through
• Excellent written and verbal communication skills
• Ability to juggle and prioritize multiple projects at once in a fast-paced and results oriented environment
• Desire and ability to be a team player who appreciates a unique, entrepreneurial, and collaborative environment
• Resourceful self-starter who is comfortable with ambiguity and adaptive to change

Benefits + Compensation at PitchBook:

Physical Health

• Comprehensive health benefits
• Additional medical wellness incentives
• STD, LTD, AD&D, and life insurance

Emotional Health

• Paid sabbatical program after four years
• Paid family and paternity leave
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend
• Robust training programs on industry and soft skills
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days

Social Health

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program
• Quarterly team building events

Financial Health

• 401k match
• Shared ownership employee stock program
• Monthly transportation stipend

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $76,000-$90,000
• Target annual bonus percentage: 10%

*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.

Working Conditions:

We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.

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