Specialist, Marketing Events

Specialist, Marketing Events

ArchWell Health is seeking a Marketing Events Specialist to help expand our brand presence and develop a repeatable approach to membership acquisition across new and existing markets. This individual will be a key member of the Marketing & Communications (MARCOM) team, a highly collaborative and dynamic group of professionals. This colleague will also partner closely with the market growth team leaders to understand and deliver upon the unique needs of each ArchWell Health market. The ideal candidate will have strong interpersonal and problem-solving skills and enjoy the pace of a fast-growing company.

Duties/Responsibilities:

• Support ArchWell Health Grand Opening events in new markets and existing markets where centers are being opened
• Ensure all growth teams are utilizing best practices in how to execute a community-based event
• Monitor and capture feedback from the market of events to identify areas to optimize as part of the team's continuous improvement
• Offer support for trade shows attended by growth or other cross-functional partners
• Administer the collateral and swag suppliers by checking inventory and flagging items that need to be updated in partnership with our swag vendor
• Research and find swag solutions as needed for various events and partners
• Act as a support liaison for the growth team to ensure access to marketing resources are streamlined and customized as needed
• Coordinate the go-to-market (GTM) strategy and timeline with local market leaders and central stakeholders in advance of opening
• Help administrate and establish process workflow for marketing tools made available to ArchWell Health markets
• Become intimately familiar with the ArchWell Health brand as an approver of materials
• Work in Canva and review field materials to ensure they are compliant and in alignment with best practices
• Become well-versed in ArchWell Health's compliance best practices and attend a weekly Marketing meeting
• Participate in the editorial board strategy and planning with the MARCOM team
• Participate in a weekly call with ArchWell Health's agency of record
• Plan and support marketing team summits, outings, and activities
• Willingness to travel up to 20%

Required Skills/Abilities:

• Attention to detail and a flair for organization
• Ability to navigate web-based marketing platforms such as Canva and Airtable
• Microsoft Office skills
• Must be able to initiate work independently and move projects forward as needed
• Ability to prioritize tasks effectively and efficiently
• Empathetic, curious, collaborative, and positive mindset
• Possess excellent verbal and written communication skills
• Ability to anticipate needs and solve logistical problems

Education and Experience:

• Bachelor's degree in marketing or communication, or a related field, or equivalent experience

• Minimum of two (2) years of experience preferred

• Experience with a diverse marketing channel approach (digital, mailers, events, etc.) in healthcare, either payor or provider setting

• Experience with marketing automation tools and CRM systems

• Experience with healthcare marketing; specifically, Medicare a plus

At ArchWell Health, we're creating a community of caring designed to help our members stay healthy and engaged. By focusing on a strong provider-patient relationship, routine wellness, and staying active, our members enjoy a higher level of care and better quality of life after the age of 60. Everything we do is for seniors. We believe seniors should be heard, listened to, and given ample time by their physicians to live well later in life.

Our value-based care model is designed to prevent illnesses while keeping members healthy and happy in every aspect of their life. We deliver best-in-class primary care at comfortable, accessible neighborhood centers where older adults can feel at home and become part of a vibrant, wellness-focused community. We're passionate about caring for older adults and united by the belief that caring has the power to change everything for our members.

ArchWell Health is an equal-opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification.