Sr. B2B Product Marketing Manager

Overall Purpose

The Sr. B2B Product Marketing Manager ensures that we reach the right audience, with the right message, through the right channels, at the right time to support our growth and awareness objectives. The role will serve as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning. This role will actively participate in new product launches and strategic initiatives to influence business outcome and will serve as a cross-functional leader and bridge among marketing, product, and sales, contributing a deep product knowledge and marketing perspective. Working closely with product marketing counterparts to define consistent, best practices and infuse customer learning into marketing strategy. This role will be a key strategic contributor to support defined business objectives.

Essential Functions

Customer-Centric Product Positioning and Messaging Creation:

• Develops deep knowledge of assigned solutions, understanding key customer pain points and product use cases that solve these pain points.

• Develops and maintains robust messaging frameworks for assigned solution portfolio including key use cases, product benefits, and value propositions to ensure a consistent tone and style across all market activities.

• Crafts and tunes customer-centric value propositions and product positioning to key buyer personas at each stage of the buying journey, using competitive intelligence and customer insights to differentiate assigned solution suite in the market.

• Serves as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning.

Go-to-Market Strategy:

• Plans, develops, and executes comprehensive go-to-market strategies for product, feature, and initiative launches in close partnership with Product and Market Solutions teams.

• Informs and educates content and growth and acquisition teams about product road map, use cases, enhanced features, messaging, and business goals, ensuring that marketing strategy is aligned in support of product goals.

• Owns a portfolio of solutions and plays a key role in go-to-market strategy for launches related to assigned portfolio.

Content Creation and Sales Enablement:

• Develops compelling solution narratives that are resonant with target audiences.

• In partnership with content and sales teams, consistently assesses efficacy of sales enablement content and tools and optimizes, prioritizing quality over quantity.

• Owns pitch decks for assigned solution portfolio, ensuring decks are customer-centric and consistently updated with the latest product messaging and new features/capabilities.

• Owns partner marketing enablement toolkits as needed/assigned.

• In partnership with Market Solutions, provides sales team with training, tools, and resources to effectively sell solutions.

Cross-Functional Collaboration:

• Embed with product managers to understand product features, benefits, target personas, and market conditions.

• Collaborate with marketing centers of excellence (content marketing, growth and acquisition) to ensure a cohesive marketing strategy.

• Partner closely with Market Solutions team and Customer Insights Product Marketing to understand and elicit the voice of the customer, ensuring it is central to all messaging.

• Partner closely with data and market research teams to monitor the competitive landscape, stay current with fraud trends impacting the financial services industry and the customers it serves, and surface best practices for product marketing.

• Collaborate with Legal team to ensure all messaging is compliant and reviewed before publishing.

Risk Management:

• Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data.

Minimum Qualifications

• Bachelor's degree in marketing or business administration, a related field or equivalent education/experience required.

• A minimum of 10 (ten) years of progressive experience in marketing, B2B product marketing or related experience.

• Strong executive presence and ability to match message to audience.

• Excellent writing skills.

• Possess a strong foundational knowledge of modern B2B marketing strategies.

• Strong stakeholder engagement skills (inclusive of internal and external stakeholders including our network participants and owner banks and customers) with ability to absorb complex information from a variety of sources and synthesize it to create clear and compelling communications to a wide range of internal and external audiences.

• Experience working cross-functionally in a hybrid and matrixed environment to drive alignment and execute initiatives across marketing and cross-functional teams.

• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth.

• Proven track record of surpassing objectives and delivering exceptional results.

• Advanced Proficiency in Microsoft Office Suite.

• Detailed-oriented with exemplary project management skills with the ability to break down complexity and clarify ambiguity to consistently deliver against goals and shifting priorities.

• Ability to work under pressure, pivot quickly, and manage multiple assignments with concurrent deadlines.

• Background and drug screen

Preferred Qualifications

• Financial services, fintech, internet security or highly regulated industry experience strongly preferred.

Physical Requirements

Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling, and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers.

Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor.

The base pay scale for this position in:

Chicago, IL in USD per year is: $125,000 - $145,000.

Additionally, candidates are eligible for a discretionary incentive plan and benefits.

This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.