New

Digital & Media Advertising Manager - Honda Marine

Honda North America
$81,300.00 - $122,000.00
paid time off, tuition assistance, tuition reimbursement, 401(k), relocation assistance
United States, Georgia, Alpharetta
Apr 02, 2025
What Makes a Honda, is Who makes a Honda Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint." We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team. If your goals and values align with Honda's, we want you to join our team to Bring the Future! Location Alpharetta, GA Job Purpose The Marine Marketing department is seeking a Digital & Media Advertising Assistant manager to lead the planning, execution & measurement of integrated advertising strategies & campaigns across all major ad channels. This role seeks to promote Honda Marine products & services, increase brand awareness and engagement with Honda Marine customers, dealers and channel partners ultimately driving traffic to the company's brand website. This role does so by managing and executing activities on Honda Marine digital properties while collaborating with related team members, departments, executives & vendors to achieve short, medium & long goals. Key Accountabilities Creates, manages & executes overall Honda Marine digital advertising strategy & media plans across all media channels to promote products and services to targeted markets. Utilizes a combination of both internal and external resources to realize business goals. Develops, implements & owns content strategy & tracks performance for Honda Marine brand website & marine dealer site programs to engage & increase customers. Improves the customer experience with valuable content while utilizing website performance & SEO research capabilities to drive growth, awareness & conversions. Identifies plans and executes website maintenance, enhancements and new releases by working with internal teams & managing appropriate vendors. Develops and executes Honda Marine email marketing campaigns to promote marine brand, products and initiatives to drive website traffic. Tracks performance and develops strategies to increase Honda Marine opt ins. Owns & tracks relationship between advertising actions & impact on brand website performance. Tracks marine industry and competitors in advertising & digital space. Optimizes based on learnings and results. Honda Marine lead for enterprise-wide digital initiatives such as data privacy Qualifications, Experience, and Skills A / BS in marketing, communications, advertising or related work experience. 8+ years of experience in communications, marketing or advertising management; working with large brands or advertising agency experience preferable. In-depth knowledge of digital advertising platforms, their functionalities, and associated best practices. Knowledge of different media channels; ability to evaluate and select the most preferable media outlets to ensure information is effectively delivered to target audiences. Knowledge of marketing concepts, tools and techniques; ability to develop and implement strategies for promoting products and services to targeted markets. Experience planning and conducting promotions & advertising campaigns for products & services. Knowledge & experience managing websites & associated maintenance, enhancements, QA & new releases. Tracking and evaluating website performance on a regular basis. Owns & influences relationship between advertising actions and impact on brand sites. Marine industry experience highly valuable. Other Job-Specific Skills Excellent communications skills, ability to effectively collaborate with cross-functional teams at all levels of the organization. Detail-oriented with strong analytical skills to identify potential opportunities and risks within digital advertising and website management activities. Ability to adapt quickly to evolving technologies and industry trends. Strong project management skills with the ability to prioritize tasks and work under tight deadlines. Proficient analyzing data and extracting insights to improve digital advertising & website performance. Experience & proficiency with Adobe analytics, Jira, MS office. Driven to identify opportunities, prioritize and strategically act on them. Professional certifications in digital advertising, AI or related fields are a plus. A passion for marine industry. Workstyle 90% normal office conditions - desk job with laptop, meetings, conference calls 10% travel. Occasional overnight for dealer & business events. Work Style: Mostly in office, some WFH flexibility. OT available What differentiates Honda and makes us an employer of choice? Total Rewards: Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.) Regional Bonus (when applicable) Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included) Industry-leading Benefit Plans (Medical, Dental, Vision, Rx) Paid time off, including vacation, holidays, shutdown Company Paid Short-Term and Long-Term Disability 401K Plan with company match + additional contribution Relocation assistance (if eligible) Career Growth: Advancement Opportunities Career Mobility Education Reimbursement for Continued learning Training and Development Programs Additional Offerings: Lifestyle Account Childcare Reimbursement Account Elder Care Support Tuition Assistance & Student Loan Repayment Wellbeing Program Community Service and Engagement Programs Product Programs Free Drinks Onsite Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.