Commercial Product Manager

This position is responsible for the overall product design, development, and ongoing management of an assigned portfolio of products which may include business/commercial deposit account products, Treasury Management services and/or online and digital banking services. Responsibilities include review and enhancement of existing products as well as implementation of new services to maximize profitability, meet strategic business objectives and address customer needs. The position interfaces with various internal departments to manage all aspects of product delivery including Bank Operations, Commercial Services, Compliance, Treasury Management Sales, Business/Commercial relationship management staff, and Retail Banking Center personnel.

• Evaluate potential products, recommend the development and design of new products and enhancements, and enhance existing products to meet short and long-term Bank financial and strategic goals.
• Monitor the profitability of existing products and services. Recommend changes to improve the profitability, design and delivery of effective, efficient and quality solutions to business customers.
• Recommend strategies and goals for the marketing of assigned products and services including pricing, marketing direction, product packaging and targeted marketing promotions.
• Assess product and services to ensure a full range of complementary products is in place to address customer needs in all target markets and to maintain a competitive position.
• Coordinate with other bank departments for implementation, changes and enhancements to products and services.
• Communicate product information, changes and enhancements across all customer contact areas within the Bank.
• Identify and assess financial and operational risk in products and services, and develop solutions to minimize risk exposure for both the Bank and customers.
• Work with marketing and sales personnel to identify and provide necessary collateral materials to support marketing efforts through all delivery channels including online and in person.
• Provide product training and support for all products and services as needed to achieve Bank needs and objectives.
• Interact with third-party vendors to coordinate quality product delivery to customers as needed.
• Maintain awareness of industry trends and regulatory developments that affect product design and delivery to identify necessary actions, changes and opportunities.
• Ensure all regulatory and compliance requirements are met.
• Ensure Bank compliance with all applicable federal and state banking and industry related laws and regulations.
• Support the Treasury Management Sales team by assisting with RFPs and client discussions.
• Perform other job related duties and special projects as assigned.

Requirements

• Bachelor's degree or equivalent professional experience required
• AIPMM Certified Product Management Certificate required
• Minimum three years' experience related to bank deposit products and Treasury Management services, including exposure to sales, customer service support, and bank operations functions and systems is preferred.
• Advanced organizational, analytical, and problem solving skills are required.
• Product management and/or project management experience preferred.
• Bank marketing and/or sales experience preferred.
• Strong personal computer skills including proficiency with Microsoft Office software applications (e.g. Word, Excel, PowerPoint, etc.) are necessary.
• Superior verbal and written communication abilities and presentation skills are essential.
• Detail oriented, ability to manage multiple priorities, meet deadlines, and ability to work independently without supervision required.
• Ability to travel as necessary to perform essential job responsibilities.