Digital Paid Media Manager (Hybrid)

Role Overview

This digital marketing professional will oversee the paid media and growth strategy to deliver interstate, local and international moving volume for Allied van lines, North American van lines, iMOVE.com, and other SIRVA web properties.

What You'll Be Doing

50%

Paid Media Strategies

• Lead the overall paid media strategy and drive customer traffic, conversion and ROI for all paid digital marketing channels, including Paid Search, Paid Social, and Display (including video) to drive online and offline traffic, conversion and sale.
• Lead paid social, programmatic display, and other CPC initiatives including budgeting, forecasting, testing, and measurement plans.

• Develop & lead strategies and account management for pay per click (PPC) search campaigns (Google / Bing) including the planning, implementation, budget management, performance review, and optimization of these campaigns.
• Manage multiple external Agency relationships for digital channels; build partnerships, monitor performance, and seek improvement opportunities.
• Manage paid media budgeting, and forecasting process, as well as quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI and other performance KPIs.
• Manage creative assets for paid media channels, including advising on best media practices.

• Perform landing page testing, split testing, and optimization to deliver best possible click through rates and conversion rates
• Work and maintain sold relationships with key partners such as Google, Microsoft and other platforms.
• Stays abreast with industry news, platform updates, product enhancements & innovations
• Drive lead volume for multiple brands; ability to track and drive ROI at a market/region level

30%

Reporting and Analytics

• Ability to track keyword/campaign data throughout the customer acquisition funnel (keyword to sale). Utilize data to improve customer experience and increase ROI.
• Work with our 500+ agent locations to set monthly caps, review performance, and provide expert insight on digital strategies
• Integrate call center and sales metrics to provide a customer view for each paid media channel.

20%

Customer Communication

• Works closely with partners and internal IT to execute the correct communication strategy for each paid media channel.
• Owns the multi-communication customer strategy, utilizing Email and SMS frequency, content, and call-to-action.

What You Bring to Sirva

• 3+ years 'of relevant experience, with a strong paid search/paid media marketing background
• Strong analytics knowledge to analyze enterprise interactive results from multiple channels.
• Deep understanding of web analytics, marketing and data analytics. Familiar with A/B and multi-variate testing.
• Proven track record of successful campaign launches and executions
• Ability to extract both quantitative and qualitative insights to improve campaigns
• Strong work ethic
• Data Driven; proficient in Excel.
• Personal attributes:
  
  
  
  • Driven to succeed
  • Passion for excellence
  • Goal oriented
  • Self-Starter
  
  
  
  
• Excellent interpersonal communication skills (verbal and written)
• 4 year college degree or equivalent

Sirva Worldwide, Inc. provides HR and mobility professionals with the resources, guidance, and support they need to achieve the best possible relocation for talent, and for the companies that move them. As a leading global relocation management and moving services company, we bring together personalized program solutions, expansive global reach, innovative technology, and an unmatched supply chain to transform businesses of any size and empower talent moving to their next opportunity. From corporate relocation and household goods to home sale and commercial moving and storage, our portfolio of brands (including Sirva, Allied, northAmerican, Global Van Lines, Alliance, Sirva Mortgage and SMARTBOX) provide everything needed to move talent and deliver experience.

At Sirva, we're committed to cultivating a workplace that reflects the diversity of the global organizations that we serve. We recognize that building an inclusive, engaged company culture results in empowered employees that reflect a wide range of approaches and perspectives. Those perspectives lead to new ideas. New ideas lead to innovation and excellence. Our approach to diversity, equality and inclusion is driven by a commitment to these values and a belief that diversity makes our company stronger.

Sirva is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military status, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Sirva also prohibits harassment of applicants and employees based on any of these protected categories.

It is also Sirva's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions. The Federal EEO Law Poster may be found at http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

If you need a reasonable accommodation because of a disability of any part of the employment process, please send an email to Human Resources at HRSIRVA@SIRVA.com and let us know the nature of your request and your contact information.