New

Strategic Marketing Director

Ericsson

life insurance, paid time off, sick time, 401(k)

United States, California, Santa Clara

Apr 12, 2025

Join our Team

About this opportunity: Plano, TX (Hybrid, minimum 60% in the office)

We are looking for a Strategic Marketing Director (the position must be based in the Ericsson office in Santa Clara) to join the North American M&C team. The successful candidate will play a pivotal role in shaping and executing strategic marketing initiatives that drive business growth and strengthen our market position.

This role requires a visionary leader with a strong background in planning and executing integrated marketing campaigns, partner marketing & strategy, and content marketing. The candidate will work closely with the core team to develop and implement multichannel marketing activities targeting CSPs, Hyperscalers, and supporting various local & global technology thought leadership initiatives emerging from our innovation center called D-15 in Silicon Valley. By leveraging their strategic thinking and expertise, the candidate will contribute to the development of innovative marketing strategies that align with our business objectives and drive measurable results.

What you will do:

Co-develop & execute omnichannel marketing programs toward Tier-1 CSP (i.e. T-Mobile, etc.) to meet business objectives.
Oversee relationships & collaborate with Hyperscaler (i.e. Google Cloud, etc.) to create and implement joint marketing strategies, including events, demo development, joint announcements, and launch plans for new products and services in collaboration business areas.
Support with developing and managing strategic partnerships with key industry players and other technology partners around 5G ecosystem.
Develop and activate various marketing materials, including blogs (including Partners), reports, testimonials, and presentations, to promote the company's offerings and thought leadership
Monitor and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
Collaborate with local innovation center teams to ensure there is a cohesive pre-event (activation), at-event (onsite support like delivering of demo, registration, catering) and post-event strategy to increase engagement
Work with internal and external teams on creating marketing/thought leadership content that can be activated externally via digital/f2f channels such as events, social media, paid influence engagements, etc.
Supporting local and global activities in-house (e.g., tours of the innovation center and coordination with on-site resources to support them)
Collaborate with internal teams, in-house and external agencies to oversee the design and production of marketing materials from inception to deployment

The skills you bring:

Bachelor's degree in business, marketing, or a related field
Minimum 10+ years of telecom or telecom adjacent ecosystem marketing (digital, brand) and Tech activation experience, in a B2B space
Tech-savvy with an aptitude for maximizing technology for communication and marketing
Partner-oriented mindset and strong partner marketing experience
Superior communication skills- verbal, written, listening in English and with the ability to inform and influence at all levels
Established project management skills: program development processes, timeline management, coordination of resources, and budget management
Working knowledge of MarTech tools such as webinar platforms (i.e., On24), A/V experience, Office (including SharePoint), Event Management software (i.e., Splash), Marketing automation (i.e., Marketo), social media tools/platforms, and Salesforce

What happens once you apply?

Click Here to find all you need to know about what our typical hiring process looks like.

Notice of Job Opportunity - Legal Notices for PERM

Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action (Protected Veterans/Individuals with Disabilities) employer, learn more.

If you need assistance or to request an accommodation due to a disability, please contact Ericsson at hr.direct.mana@ericsson.com

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned.

Primary country and city: United States (US) || Plano

Job details: Marketing Campaigns

Compensation and Benefits at Ericsson

At Ericsson, we know that our people are the key to our success. We offer a competitive package to help with your individual needs and goals.

Your Pay

The salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience.

Your Health

Ericsson offers excellent health benefits including the choice of three medical plan options and a dental plan option that allow an employee to select the level of coverage that suits their needs. Employees will receive company credits in an amount equal to the cost that Ericsson pays toward the cost of their medical and dental premiums for themselves and eligible covered dependents.

Your Financial Security

We invest in both your short and long-term financial wellbeing. The Ericsson US 401(k) Plan offers an automatic 3% company contribution and Ericsson matches $1 for every $1 you put into the 401(k) Plan on the first 3% of your eligible pay, plus 50 cents on every $1 on the next 2% of eligible pay. When you contribute at least 5% of eligible pay, you are receiving Ericsson's full matching contributions. Matching and company automatic contributions stop when your total eligible pay for the year reaches the IRS limits. Employees will also receive company credits in an amount equal to the cost of basic life insurance and basic accidental death and dismemberment coverage, as well as short-term and long-term disability coverage. Employees also have the option to participate in Ericsson's Stock Purchase Plan.

Your Time

Your work-life balance is important to us. New employees are provided a minimum of 15 days of accrued vacation, up to 3 personal days per year, 11 annual holidays, 8 hours of volunteer time, and 80 hours of sick time annually. Please note paid time off is pro-rated based on the employee's start date. Furthermore, Ericsson provides up to 16 weeks of paid maternity leave and 6 weeks of parental or adoption leave at 100% of pay.

Additional Benefits

Ericsson offers many other company-paid benefits such as financial wellness programs, educational assistance, matching gifts, and recognition programs.