Associate Brand Manager, [yellow tail]

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.

Deutsch Family Wine & Spirits is currently seeking an Associate Brand Manager to work on [ yellow tail ], USA's largest imported wine brand. Reporting to the Senior Brand Manager, the Associate Brand Manager will play a critical role in developing and executing brand strategies, focusing on brand awareness, consumer engagement, and market growth. This position is based out of our Stamford CT office and offers flexible work arrangements (approximately 2 days/week or 8x/month).

Responsibilities:

• Develop and execute strategic and annual marketing plans for [ yellow tail ]
• Collaborate with Senior Brand Manager on above-the-line communications campaigns, including agency briefings, content development, and execution
• Drive brand volume, share, and profit objectives aligned with overall brand strategy
• Build consumer brand equity through integrated marketing strategies (advertising, promotion, PR, digital marketing, and experiential marketing)
• Manage relationships with external agencies (media, influencer, PR) to achieve business objectives
• Schedule and facilitate meetings with cross-functional internal teams and key supplier partner Casella, coordinating agendas, preparation, and follow-up actions to ensure effective communication and alignment
• Conduct comprehensive market performance analysis, leveraging market data, activity evaluations, and brand research to generate actionable business insights
• Monitor competitive landscape, including consumer promotions and tasting opportunities
• Manage brand budget, including financial documentation and invoice processing
• Partner with Insights and Business Intelligence team to identify growth opportunities
• Support new brand and product line extensions through cross-functional collaboration
• Partner with Channel Marketing Team to ensure all marketing materials maintain consistent brand standards across all channels
• Provide responsive ad-hoc support to internal teams and supplier partners, addressing time-sensitive requests and supporting strategic initiatives as they emerge

Qualifications:

• Bachelor's degree in Marketing; MBA preferred
• 3+ years of marketing or media agency experience; Bev/Alc industry experience highly valued
• Strong interpersonal skills with ability to communicate effectively across all organizational levels
• Proven project management skills in fast-paced, multitasking environments
• Strong analytical capabilities, with experience in syndicated data (IRI) preferred
• Proficient in creating compelling marketing presentations and materials
• Entrepreneurial mindset with demonstrated leadership and team-player qualities
• Strong understanding of financial P&L and budget management
• Exceptional written and verbal communication skills

What We Offer:

• Competitive compensation package
• Robust career development opportunities
• Comprehensive benefits including:
  
  
  
  • Medical, dental, vision, and life insurance
  • Generous Paid Time Off (PTO)
  • 401(k) retirement plan with company match
  
  
  
  
• Product allowance for sampling DFWS beverages
• Educational support:
  
  
  
  • Tuition reimbursement
  • Post-secondary education scholarship program for employees' children
  
  
  
  
• Wellness benefits:
  
  
  
  • Gym membership reimbursement
  • Employee Assistance Program
  
  
  
  

We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com