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SA&I Global Customer Experience Commercial Lead (CX/UX)

Nielsen Consumer LLC
life insurance, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k), retirement plan
United States, Illinois, Chicago
Feb 01, 2025
Company Description

R25_0002028

#LI-Remote

Job Description

In this Strategic Leadership role, you will be responsible for the development of the Strategic Analytics and Insights team Customer Experience and User Experience (CX/UX) business at a global level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. Reporting to the global Consumer & Insights Practice lead, you will serve as the key global expert for your portfolio and support Regional Sales Practice/Product Experts in collaboration with multiple areas like Product Leadership, Customer Success, Sales Enablement, Marketing, etc.

* Core Responsibilities

- Profitable revenue growth

  • Own global portfolio revenue and cost OP, driving long term profitable growth.
  • Understand portfolio profitability and improve Practice profit profile via product mix.
  • Craft client engagement plans alongside global Account Directors for selected HQ target clients.
  • Serve as senior leader on Global RFI/RFP engagements working across SA&I and NIQ for a unified response and representing the Practice and its tools. Involve in proposal development and E2E sales process in partnership with Specialty Sales, Sales Enablement and Delivery.
  • Involved in proposal development and E2E sales process for top clients in partnership with Specialty Sales, Sales Enablement and Customer Success on Global Engagements.
  • Build Practice/Product's Go to Market plan, partnering with global GTM, sales enablement, product marketing, regional Subject Matter Experts (SME) and training teams in the creation of: Sales Play, Sales campaign calendar & content, Commercial Decks, Proposal Decks, Rate cards, Demo Scripts, training plans, pitch perfect certifications, etc.
  • Own global Practice/Product sales SME communities including all regional leaders and local SMEs to share Business Development Plans, White Space opportunity frameworks, etc. with a regular cadence.
  • Explore alternative use cases that could be served with existing product capabilities to capture new revenue opportunities in existing clients or new verticals. Adapt Practice sales framework to new verticals needs.
  • Collaborate with Specialty Sales and Customer Success to create standard SOW documentation to ensure clear service levels, timings, extra costs, etc.

- Voice of client

  • Partner with global Product Leadership team to give input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Prioritize using Business Cases with clear revenue potential opportunities quantified by client segment and regions.
  • Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
  • Collaborate with Product Leadership and sales transformation team on rate cards that reflect pricing strategy / positioning vs competition and enable internal profit targets.
  • Partner with Product Leadership to build and collaborate on a Charter Client program that can help us get direct feedback on our short-term developments.
  • Evaluate potential partners that can help us drive incremental revenue complementing our offering or covering areas we are not investing in.

- Brand Management

  • Clearly and convincingly articulate Practice offerings and unique value proposition, matching them with relevant client business challenges/KPIs. Create Practice sales linked to use cases relevant to specific target buyer personas.
  • Build buyer personas profile and objection handling playbook. Generate buyer personas database at HQ level to activate with GTM plan.
  • Create playbook to regularly generate client case studies to support product positioning and awareness.
  • Drive sales strategy for Practice / Product in partnership with product marketing and regional sales leaders, including awareness generation, thought leadership and ongoing engagement leveraging SalesLoft tool, client webinar / events, participation in key associations and other activities.
  • Maintain broader Practice product/technical knowledge by participating in learning workshops/sessions across tools. Support Regional Bootcamps.
  • Serve as corporate "expert" in practice area internally and externally with a goal of enhanced visibility for practice and company globally. Seek out podiums, interviews, and other speaking opportunities. Maintain an active Linked in presence

* Core KPIs

- Profitable revenue growth

  • Meet monthly & quarterly revenue targets and drive margin expansion
  • Increase sales conversion rate and reduce sales cycle time
  • Increase # of RFPs participation and win rate

- Voice of client

  • Become PL SPOC in PI planning sessions
  • Increase participation in Advisory Boards
  • New partnerships development

- Brand Management

  • Increase internal and external product awareness
  • Increase SOV in media and regional events
  • Webinars and client events participation

Skillsets

  • Strong sense of urgency and accountability to drive client outcomes
  • Proven experience in leading a team, managing people, and developing talent
  • Experience in driving organizational transformation
  • Able to work collaboratively with internal & external teams
  • Capable to maintain positive client relationships in complex situations & resolve client issues
  • Strong logic, deductive reasoning, problem-solving, and critical thinking skills
  • Skilled & polished communicator, including client presentations / events
  • Strategic thinking and vison
  • Understanding of dependencies across areas
  • Strong project management skills and ability to manage multiple priorities
  • High say-do ratio
Qualifications
  • Expertise in Customer Experience and User Experience across quantitative and qualitative methods
  • Global research background
  • Bachelor's Degree required; Masters preferred
  • Knowledge in sales processes in Tech & Durables, Retail, CPG, and other expanded verticals with customers in, modern and traditional markets
  • Knowledge of NielsenIQ products, services and data preferred
  • Proven sales acumen
  • Strong analytical skills

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)
Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $146,300.00 - $192,500.00 USD.Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center:https://nielseniq.com/global/en/news-center/diversity-inclusion

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