Associate eCommerce Media Manager - Global Pet Care

The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra, Instant Ocean, Marineland, 8-in-1, Dingo, FURminator, Nature's Miracle, GloFish, DreamBone and SmartBones.

The eCommerce Associate Media Manager will lead the strategy, techniques, and tactics used to increase online revenue through our paid media efforts across Amazon, Walmart, Chewy, Criteo, and emerging retailer media platforms. In addition to understanding the digital media landscape, you'll be expected to execute media spends in-platform.

Reporting to the eCommerce Media Sr. Manager, this position will be focused on the Global Pet Care business unit and work closely with the eCommerce Sales and Marketing teams as well as our media partners. This role is an integral part of an in-house eCommerce media team to drive direct performance results for the Global Home Care business unit.

(80%) Campaign Strategy, Execution & Reporting

Manage retailer sponsored search and display campaigns while playing a major role in developing and supporting the overall media strategy

• Build and manage digital campaigns (search, display, video) across multiple retailer platforms to drive conversion on retailer websites through sponsored product listings and onsite/offsite display campaigns
• Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy
• Proactively identify new opportunities to drive more effective media investment for campaign enhancements and optimizations
• Present data driven insights to action and media plans to business unit leads
• Manage A/B Test calendar for BU and report on findings
• Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with Global Home Care business objectives and goals

• Develop digital marketing and media strategies for joint online sales and marketing plans. Partner closely with sales, marketing and creative teams
• Create and execute eCommerce media recommendations to support new product launches and tentpole campaigns within the integrated marketing plans
• Develop and analyze return on investment metrics and campaign analytics
  
  
  
  • Work closely with the Consumer Insights and Analytics Team to project and track ROI and campaign KPIs
  • Participate in weekly and monthly meetings with stakeholders to share results, insights and learnings
  
  
  
  

• Communicate with internal stakeholders on trends and pacing, and deliver results against key KPIs

• Manage campaign optimization efforts and effective digital marketing platform usage
• Lead the Global Home Care media relationship with Amazon, Walmart and other strategic retail partners as appropriate

(20%) Other

• Outline campaign creative needs for campaign launch and measure performance
• Track, code and manage invoices, client budgets and spend pacing
• Develop strong relationships across internal, agency, and platform/publisher partners
• Monitor consumer and competitive landscape for trends and digital best practices
• Share best media practices across cross-functional partners
• Proactively look for ways to build efficiencies and automation into the team workflows, partner with manager to implement those recommendations

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 3 years' experience in eCommerce Media, Digital Media or equivalent field

• Strong communication skills and cross functional collaboration
• Strategically-minded with in-depth "hands-on keyboard" experience in B2C industries, preferably CPG
• Previous experience with Amazon's native media platforms and media mix
• Proven experience taking data-driven approaches to build marketing / media strategy
• Experience managing portfolio of brands, showing ability to handle multiple tasks, priorities, and deadlines

This is a remote role.