Director, Technical Marketing, Demo Engineering

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

Join Salesforce's Agentforce AI marketing team and lead the charge in showcasing the transformative potential of our AI agents through world-class demos. As the Director, Technical Marketing, Demo Engineering, you will be a driving force in shaping how audiences experience Agentforce, inspiring trust and excitement through compelling and credible product demos. You will be a player-coach, deeply understanding the art and science of demo creation while guiding and mentoring a team of talented Demo Engineers. This role requires a strategic thinker with a passion for technical innovation and the ability to earn the trust of executive stakeholders, often requiring a hands-on approach to ensure the highest quality and drive results.

• Lead the Strategic Vision for Demos: Define and champion the overall strategy for Agentforce demos, ensuring alignment with marketing objectives and product roadmap. Own the planning and execution of our most critical and high-visibility demo projects.

• Elevate Demo Quality and Credibility: Establish and maintain the highest standards for demo design, development, and delivery. Define and communicate a clear vision of 'what good looks like' for Agentforce demos. Serve as a subject matter expert, providing guidance and feedback to the team to ensure all demos are polished, credible, and effectively communicate the value of Agentforce.

• Guide and Mentor the Demo Engineering Team: Lead, mentor, and inspire a team of Demo Engineers, fostering a collaborative and innovative environment. Provide coaching and development opportunities to enhance their technical and presentation skills.

• Collaborate and Influence: Partner closely with technical marketers, UX designers, product teams, and executive stakeholders to understand their needs and translate them into impactful demo strategies. Build strong relationships and effectively communicate the vision and progress of demo initiatives. Serve as a trusted advisor to executive leadership on demo strategy and execution.

• Drive Innovation in Demo Techniques: Stay at the forefront of demo best practices and emerging technologies, including Generative AI. Encourage experimentation and the adoption of innovative approaches to showcase Agentforce capabilities in engaging and memorable ways.

• Oversee Demo Environment Strategy: Develop and implement a strategy for maintaining robust and reliable demo environments, ensuring they are performant and ready for key events.

• Champion Demo Asset Management: Establish processes and standards for documenting and packaging demo assets to maximize reuse, scalability, and knowledge sharing across the team.

• Extensive experience (10+ years) in software engineering, with a significant focus on demo creation and presentation, or a related technical field, with a strong track record of technical problem-solving and building credible solutions that can be showcased through a portfolio or work samples.

• Proven ability to translate product narratives and strategic objectives into compelling demo strategies that resonate with diverse audiences and inspire trust at an executive level.

• Deep understanding of technical creativity and adaptability, with the ability to thrive in fast-paced, high-stakes environments and guide others through them.

• Exceptional leadership, communication, and interpersonal skills, with the ability to effectively collaborate across technical and non-technical teams and influence stakeholders at all levels.

• Demonstrated experience leading and mentoring technical teams.

• Significant hands-on experience with Salesforce development, including Lightning Web Components, Flows, and Apex Classes.

• Exploration of Generative AI technologies, including familiarity with concepts related to LLM APIs, LangChain, and Vector Databases through personal projects, learning, or experimentation.

• Extensive experience designing and delivering demos for high-visibility moments like keynotes, workshops, or product launches.

• Proven experience in leading and coordinating complex demo projects under tight timelines using project management best practices.

• Experience presenting technical concepts to executive audiences and building strong relationships.

• A strong online portfolio or readily available work samples demonstrating experience in creating and delivering compelling technical demos for software products.

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