Senior Marketing Manager Sportstyle & Hoops

PUMA North America, Inc.
United States, Massachusetts, Boston
Mar 25, 2025
YOUR MISSION Assist in the development of the North America marketing strategy for Sportstyle, Basketball, and Motorsport business categories, collaborating with sales, DTC, and merchandising teams. Participate in strategic planning sessions with cross-functional marketing team members to support the creation and execution of comprehensive marketing plans. Support marketing initiatives that enhance the impact of brand partners, ambassadors, athletes, sponsorships, and events. Assist in guiding and mentoring junior marketers responsible for implementing marketing efforts. Utilize data, market insights, and marketing tools to contribute to the development and execution of impactful and consumer-relevant strategic marketing recommendations. Ensure alignment between global and regional visions by collaborating closely with global business units. Assist in managing marketing budgets and tracking spends according to business priorities. Support sales, merchandising, and marketing leaders on various aspects of the Go-To-Market Process. Collaborate with cross-functional team members to develop integrated omni-channel marketing plans. YOUR TALENT Bachelor's degreein Marketing, Business Administration, or a related field. 5+ years of experiencein brand, product, or retail marketing, with a focus on sportswear, sneakers, or lifestyle brands. Excellent communication and presentation skills. Strong project management experience, including the ability to oversee multiple projects simultaneously and meet tight deadlines. Analytical skillsand experience in data-driven decision-making. Deep understanding of market trends, consumer behavior, and competitive strategieswithin the sneaker and apparel industry. Experience in team development and mentoring. Ability to integrate product storytelling into marketing campaigns. Understanding of leveraging athlete endorsements and partnershipsto reinforce brand equity. Experience in developing and maintaining distinct market positioningfor specific categories (e.g., basketball, motorsport). Ability to work across departmentsto ensure alignment on brand initiatives. Experience in managing marketing budgets. Ability to identify emerging market trendsand translate them into impactful marketing opportunities. SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law. For additional information, please contact: us-hrrecruiter@puma.com