Marketing and Outreach Coordinator

Harwood Museum of Art of the University of New Mexico based off-campus in Taos, New Mexico, seeks a dynamic Marketing and Outreach Coordinator. This key staff member develops and coordinates a wide variety of marketing and outreach initiatives designed to effectively engage a wide range of audiences to build physical and digital engagement and attendance, as well as to grow membership and philanthropy, thereby increasing earned and contributed revenue needed to support the the museum.

In conjunction with the Executive Director and a contract marketing firm, the Marketing and Outreach Coordinator will be responsible for implementing comprehensive and strategic communications and marketing plans that provide effective public awareness and audience engagement across printed materials, digital platforms, public relations, and community events. This position is responsible for coordinating marketing with a cross-departmental team and with external vendors. This position may supervise staff and volunteers in implementing the museum's communication and audience engagement initiatives.

Harwood Museum of Art
Founded in 1923, the Harwood Museum of Art is the second oldest museum in New Mexico. It has been part of the University of New Mexico (UNM) since 1935 but is located in the longstanding art community of Taos, New Mexico, and serves the community and its visitors as well as UNM. Harwood Museum of Art celebrates Taos' artistic legacy, cultivates connections through art, and inspires a creative future. The Harwood Museum of Art is an American Alliance of Museums Accredited museum.

Spanning the 19th Century to present, the museum's 6,500 object collection documents the community's rich multicultural heritage and Taos' role in the development of seminal American art. The Harwood Museum has nine exhibition galleries, four of which are dedicated to changing exhibitions that reinforce the museum's mission. The permanent collection galleries focus on the key art influences relevant to Taos and northern New Mexico, featuring Hispano Traditional arts, Taos Society of Artists, Taos Moderns, and Contemporary. Among its most noteworthy collections are a permanent installation of seven works by Agnes Martin (1912-2004) andDeath Shrineby Ken Price (1935-2012). The Harwood is a cultural leader in the community and the state, and the educational programs are developed collaboratively with local schools and the community.

Duties and Responsibilities

• Writes and edits copy for promotional and informational materials such as catalogs and brochures.
• Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
• Assists in designing, coordinating, and presenting marketing programs, publicity efforts, and advertising campaigns; participates in identification and resolution of related problems.
• As appropriate to the position, plans or assists with planning and coordinating special events such as open houses, book signings, fundraisers, outreach and community events, tours, press conferences, banquets, exhibits, product or service fairs, and/or other events.
• Conducts, or assists in conducting portions of market research activities to identify targeted populations, including potential underwriters and sponsors, and to identify the appropriate media for distribution of promotional information.
• Monitors and evaluates program effectiveness; produces periodic evaluation reports.
• Maintains database records and files including mailing, media, and donor lists and publication distribution information.
• May lead and/or guide the work of others including volunteers.
• Oversees the production of promotional printed materials.
• Performs miscellaneous job-related duties as assigned.
  
  

See the Position Description for additional information.

• If this position is assigned to the Athletics Department, either administratively or functionally, compliance with all NCAA rules and regulations is required.

Bachelor's degree; at least 1 year of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis.

Preferred Qualifications:

• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Strong customer service orientation.
• Advanced writing and editing skills.
• Ability to use independent judgment and to manage and impart confidential information.
• Knowledge of fundraising and development principles, methods, and techniques.
• Ability to develop and produce grants and other proposals.
• Ability to identify and secure alternative funding through grants and other revenue sources.
• Demonstrated ability to integrate marketing principles, strategies, and techniques into web design and development.
• Ability to plan, coordinate and effectively implement special events and donor relations activities.
• Knowledge of communication principles, media, and public relations techniques.
• Effective public speaking and media presentation skills.
• Skill in organizing resources and establishing priorities.
• Skill in the use of personal computers and related software applications.
• Ability to gather data, compile information, and prepare reports.
• Records maintenance skills.

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.