Associate, Paid Media

Our Company. Time4Learning, a Cambium Learning Group Brand, offers award-winning online curriculum, resources, and programs for at-home use and within alternative learning settings. Time4Learning has three major brands - its flagship product, Time4Learning, an online core curriculum and supplemental program for students in grades PreK-12th grade; Homeschool.com Marketplace, a popular destination for families looking for tips and advice on homeschooling and great deals on home education products; and Brightspire Virtual School, an accredited online school for students in grades 6-12. Time4Learning is experiencing a period of rapid growth and working to expand our home education product line and our reach into new and evolving learning environments.

Our Team. Time4Learning is a remote-first group with team members from coast to coast. As a long-standing leader in the home education space, T4L attracts a diverse group of talented people who create delightful learning experiences for students and supportive resources and tools for parents. Qualified candidates bring curiosity, humility, and an open mind for the diverse and unique ways students learn at home.

Our Culture. The T4L team values diversity of thought, experience, and approach so that we can offer the best home education products on the market. We work together collaboratively and with purpose, but don't take ourselves too seriously. We establish rapport through monthly team building activities and cross-functional projects that offer staff opportunities to work with people who have different skill sets and perspectives.

Job Overview:

The Associate, Paid Media will support the day-to-day management of paid media campaigns under the guidance of the Director, Acquisition Marketing for Time4Learning and Brightspire Virtual School brands. This role is ideal for someone early in their digital marketing career, eager to dive into data analysis, campaign optimization, and creative testing across multiple channels. You will gain hands-on experience with a variety of paid media platforms and play a key role in driving customer acquisition for a high-growth educational brand.

Job Responsibilities:

• Campaign Support: Assist in the setup, trafficking, monitoring, and optimization of paid media campaigns across Meta (Facebook, Instagram), Google Ads, TikTok, and Reddit.
• Performance Analysis: Analyze campaign performance and provide regular reports on key metrics such as CTR, CPC, CPA, and ROAS. Offer insights to improve campaign efficiency and performance.
• Audience Targeting: Help build and refine audience segments, including custom and lookalike audiences, to enhance targeting strategies.
• Creative Testing: Work closely with the Senior Manager of Social & Content Strategy and the creative team to test different ad formats (video, static, carousel) and optimize based on performance.
• Budget Tracking: Assist in managing daily and weekly campaign budgets, ensuring efficient spend while hitting performance targets.
• A/B Testing: Participate in A/B tests and other experiments to drive continuous optimization of campaigns, ad creative, and landing pages.
• Platform Research: Stay updated on the latest trends and updates across Meta, Google, TikTok, and Reddit, and provide recommendations for new growth opportunities.
• Collaboration: Work cross-functionally with the creative, product, and marketing teams to align media efforts with broader business objectives.

Job Requirements:

• Experience: 1-2 years of experience in digital marketing or paid media, ideally in a DTC or performance-driven environment.
• Platform Familiarity: Basic experience with Meta Ads Manager, Google Ads, or other paid media platforms. Experience with TikTok and Reddit ads is a plus.
• Analytical Skills: Proficiency in Excel or Google Sheets for data analysis and reporting. Experience with Google Analytics or similar platforms is a bonus.
• Detail-Oriented: Proven attention to detail and ability to manage multiple campaigns and timelines across different platforms.
• Communication: Proven verbal and written communication skills, with the ability to collaborate with internal teams and external partners.
• Learning Attitude: A passion for learning, testing, and improving campaigns based on data-driven insights.
• Education: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.

Nice-to-Haves:

• Previous experience working with a DTC brand.
• Basic knowledge of A/B testing frameworks and creative optimization.
• Interest in paid media trends and innovations.

To learn more about our organization and the exciting work we do, visit www.time4learning.com.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex, gender, gender identity/expression, sexual orientation, national origin, protected veteran status, or disability.